Fan Nation: Harnessing Fandoms For Political Participation
In the Philippines, schoolchildren consider celebrities as heroes. During elections, adults elect actors-turnedpoliticians in public office. Former artist Joseph Estrada, for instance, is now mayor of Manila after having been senator, Vice President, and President of the country. Boxing champion Ma...
| Main Authors: | , , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2015
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| Subjects: | |
| Online Access: | http://eprints.usm.my/31916/ http://eprints.usm.my/31916/1/Celerio%2C_Pauline_Jane_H.Cruz%2C_Mariella_Roselle_R.Layco%2C_Hydie_D.R.Samson%2C_Glenn_Pierre_C..pdf |
| _version_ | 1848876684613255168 |
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| author | Celerio, Pauline Jane Cruz, Mariella Roselle R Layco, Hydie D.R Samson, Glenn Pierre C |
| author_facet | Celerio, Pauline Jane Cruz, Mariella Roselle R Layco, Hydie D.R Samson, Glenn Pierre C |
| author_sort | Celerio, Pauline Jane |
| building | USM Institutional Repository |
| collection | Online Access |
| description | In the Philippines, schoolchildren consider celebrities as heroes. During elections, adults elect actors-turnedpoliticians in public office. Former artist Joseph Estrada, for instance, is now mayor of Manila after having been
senator, Vice President, and President of the country. Boxing champion Manny Pacquiao, meanwhile, is now in
congress representing his home province, Sarangani. Currently, two of the icons being heavily marketed by the
country’s largest media conglomerate are comedian Vice Ganda and the romantic tandem of Daniel Padilla and
Kathryn Bernardo, dubbed as KathNiel, which both target the youth segment. The three personalities appear in
television shows every day and have Facebook pages that have now garnered more than 12 million and 890,000
‘likes’, respectively. |
| first_indexed | 2025-11-15T17:03:28Z |
| format | Conference or Workshop Item |
| id | usm-31916 |
| institution | Universiti Sains Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T17:03:28Z |
| publishDate | 2015 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | usm-319162017-02-06T02:52:34Z http://eprints.usm.my/31916/ Fan Nation: Harnessing Fandoms For Political Participation Celerio, Pauline Jane Cruz, Mariella Roselle R Layco, Hydie D.R Samson, Glenn Pierre C P87-96 Communication. Mass media In the Philippines, schoolchildren consider celebrities as heroes. During elections, adults elect actors-turnedpoliticians in public office. Former artist Joseph Estrada, for instance, is now mayor of Manila after having been senator, Vice President, and President of the country. Boxing champion Manny Pacquiao, meanwhile, is now in congress representing his home province, Sarangani. Currently, two of the icons being heavily marketed by the country’s largest media conglomerate are comedian Vice Ganda and the romantic tandem of Daniel Padilla and Kathryn Bernardo, dubbed as KathNiel, which both target the youth segment. The three personalities appear in television shows every day and have Facebook pages that have now garnered more than 12 million and 890,000 ‘likes’, respectively. 2015-12-02 Conference or Workshop Item PeerReviewed application/pdf en http://eprints.usm.my/31916/1/Celerio%2C_Pauline_Jane_H.Cruz%2C_Mariella_Roselle_R.Layco%2C_Hydie_D.R.Samson%2C_Glenn_Pierre_C..pdf Celerio, Pauline Jane and Cruz, Mariella Roselle R and Layco, Hydie D.R and Samson, Glenn Pierre C (2015) Fan Nation: Harnessing Fandoms For Political Participation. In: Second International Conference On Media, Communication And Culture (ICMCC 2015), 30 Nov. - 2 Dec. 2015, Vistana Hotel, Penang. http://www.icmcc2015.usm.my/ |
| spellingShingle | P87-96 Communication. Mass media Celerio, Pauline Jane Cruz, Mariella Roselle R Layco, Hydie D.R Samson, Glenn Pierre C Fan Nation: Harnessing Fandoms For Political Participation |
| title | Fan Nation: Harnessing Fandoms For Political Participation |
| title_full | Fan Nation: Harnessing Fandoms For Political Participation |
| title_fullStr | Fan Nation: Harnessing Fandoms For Political Participation |
| title_full_unstemmed | Fan Nation: Harnessing Fandoms For Political Participation |
| title_short | Fan Nation: Harnessing Fandoms For Political Participation |
| title_sort | fan nation: harnessing fandoms for political participation |
| topic | P87-96 Communication. Mass media |
| url | http://eprints.usm.my/31916/ http://eprints.usm.my/31916/ http://eprints.usm.my/31916/1/Celerio%2C_Pauline_Jane_H.Cruz%2C_Mariella_Roselle_R.Layco%2C_Hydie_D.R.Samson%2C_Glenn_Pierre_C..pdf |