Fan Nation: Harnessing Fandoms For Political Participation
In the Philippines, schoolchildren consider celebrities as heroes. During elections, adults elect actors-turnedpoliticians in public office. Former artist Joseph Estrada, for instance, is now mayor of Manila after having been senator, Vice President, and President of the country. Boxing champion Ma...
| Main Authors: | , , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2015
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| Subjects: | |
| Online Access: | http://eprints.usm.my/31916/ http://eprints.usm.my/31916/1/Celerio%2C_Pauline_Jane_H.Cruz%2C_Mariella_Roselle_R.Layco%2C_Hydie_D.R.Samson%2C_Glenn_Pierre_C..pdf |
| Summary: | In the Philippines, schoolchildren consider celebrities as heroes. During elections, adults elect actors-turnedpoliticians in public office. Former artist Joseph Estrada, for instance, is now mayor of Manila after having been
senator, Vice President, and President of the country. Boxing champion Manny Pacquiao, meanwhile, is now in
congress representing his home province, Sarangani. Currently, two of the icons being heavily marketed by the
country’s largest media conglomerate are comedian Vice Ganda and the romantic tandem of Daniel Padilla and
Kathryn Bernardo, dubbed as KathNiel, which both target the youth segment. The three personalities appear in
television shows every day and have Facebook pages that have now garnered more than 12 million and 890,000
‘likes’, respectively. |
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