Shopping Through Social Media: A Study On Consumer Behavior In Facebook’s Online Shop Page
Nowadays, social media like Facebook and Twitter, showed increasing number rapidly from time to time. In Indonesia, Facebook has become the largest social media, being the second place in user number, comparing to other countries. As a result, one of the aspects that affected by this social media...
| Main Author: | |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2015
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| Subjects: | |
| Online Access: | http://eprints.usm.my/31909/ http://eprints.usm.my/31909/1/Albert.pdf |
| _version_ | 1848876682545463296 |
|---|---|
| author | Albert, Albert |
| author_facet | Albert, Albert |
| author_sort | Albert, Albert |
| building | USM Institutional Repository |
| collection | Online Access |
| description | Nowadays, social media like Facebook and Twitter, showed increasing number rapidly
from time to time. In Indonesia, Facebook has become the largest social media, being the second
place in user number, comparing to other countries.
As a result, one of the aspects that affected by this social media phenomena is business.
The development of social media provides a developing prospect for E-marketers and digital
enterpreneurs. If E-marketers know the insights on their buyers’ characteristic, they could get
insights on how customers interpret and receive stimuli (messages/informations), which could
affect customers’ decisions. |
| first_indexed | 2025-11-15T17:03:26Z |
| format | Conference or Workshop Item |
| id | usm-31909 |
| institution | Universiti Sains Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T17:03:26Z |
| publishDate | 2015 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | usm-319092017-02-06T02:26:52Z http://eprints.usm.my/31909/ Shopping Through Social Media: A Study On Consumer Behavior In Facebook’s Online Shop Page Albert, Albert P87-96 Communication. Mass media Nowadays, social media like Facebook and Twitter, showed increasing number rapidly from time to time. In Indonesia, Facebook has become the largest social media, being the second place in user number, comparing to other countries. As a result, one of the aspects that affected by this social media phenomena is business. The development of social media provides a developing prospect for E-marketers and digital enterpreneurs. If E-marketers know the insights on their buyers’ characteristic, they could get insights on how customers interpret and receive stimuli (messages/informations), which could affect customers’ decisions. 2015-12-02 Conference or Workshop Item PeerReviewed application/pdf en http://eprints.usm.my/31909/1/Albert.pdf Albert, Albert (2015) Shopping Through Social Media: A Study On Consumer Behavior In Facebook’s Online Shop Page. In: Second International Conference On Media, Communication And Culture (ICMCC 2015), 30 Nov. - 2 Dec. 2015, Vistana Hotel, Penang. http://www.icmcc2015.usm.my/ |
| spellingShingle | P87-96 Communication. Mass media Albert, Albert Shopping Through Social Media: A Study On Consumer Behavior In Facebook’s Online Shop Page |
| title | Shopping Through Social Media: A Study On Consumer Behavior In
Facebook’s Online Shop Page |
| title_full | Shopping Through Social Media: A Study On Consumer Behavior In
Facebook’s Online Shop Page |
| title_fullStr | Shopping Through Social Media: A Study On Consumer Behavior In
Facebook’s Online Shop Page |
| title_full_unstemmed | Shopping Through Social Media: A Study On Consumer Behavior In
Facebook’s Online Shop Page |
| title_short | Shopping Through Social Media: A Study On Consumer Behavior In
Facebook’s Online Shop Page |
| title_sort | shopping through social media: a study on consumer behavior in
facebook’s online shop page |
| topic | P87-96 Communication. Mass media |
| url | http://eprints.usm.my/31909/ http://eprints.usm.my/31909/ http://eprints.usm.my/31909/1/Albert.pdf |