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Small Business Resources And Marketing Performance In Indonesian Distro Industry: The Mediating Role Of Brand Behavior

Kajian ini memberi tumpuan untuk menyumbang kepada perbahasan bagaimana prinsip pemasaran boleh digunakan dalam keadaan perniagaan kecil. Kajian ini melaksanakan konsep Resource-based View (RBV) dan pemasaran keusahawanan untuk memahami betapa prestasi pemasaran usaha kecil boleh dipertingkatkan...

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Bibliographic Details
Main Author:	Irma Nilasari, Irma Nilasari
Format:	Thesis
Language:	English
Published:	2016
Subjects:	HD28-70 Management. Industrial Management
Online Access:	http://eprints.usm.my/31596/ http://eprints.usm.my/31596/1/Irma_Nilasari.pdf

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