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The Influence Of Brand Trust, Brand Association, Brand Loyalty And Brand Equity In Cyberspace: Moderating Effect Of Online Purchase Frequency

Ekuiti jenama (brand equity) in ruang siber semakin penting dalam persekitaran ruang siber yang ada banyak persaingan. Pelanggan lebih bersedia untuk mengulangi pembelian, membayar lebih untuk barang yang sama nilai dan qualiti serta mengwujudkan hubungan yang baik dan kekal dengan penjual yang ada...

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Bibliographic Details
Main Author:	Lim , Ying San
Format:	Thesis
Language:	English
Published:	2016
Subjects:	HD28-70 Management. Industrial Management
Online Access:	http://eprints.usm.my/31562/ http://eprints.usm.my/31562/1/LIM_YING_SAN_24.pdf

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