The Effects Of Service Quality, Companion’s Satisfaction And Delight On Behavioural Intention In Private Hospitals For Medical Tourism

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The Effects Of Service Quality, Companion’s Satisfaction And Delight On Behavioural Intention In Private Hospitals For Medical Tourism

Kajian ini mengkaji perkaitan kualiti perkhidmatan dalam konteks pelancongan perubatan di hospital-hospital swasta di Malaysia. Ia merangkumi dimensi kualiti perkhidmatan komunikasi, budi bahasa, sokongan emosi, kemudahan hospital dan keperluan pendamping yang boleh meningkatkan niat tingkah laku me...

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Bibliographic Details
Main Author:	Mohamad, Wan Normila
Format:	Thesis
Language:	English
Published:	2016
Subjects:	HD28-70 Management. Industrial Management
Online Access:	http://eprints.usm.my/31425/ http://eprints.usm.my/31425/1/WAN_NORMILA_MOHAMAD_24.pdf

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