GuanXi And Gender: Does It Matter To Marketing Performance?

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GuanXi And Gender: Does It Matter To Marketing Performance?

Purpose: The purpose of this paper is to propose a conceptual model in GuanXi and marketing performance linkage from the gender perspective. Design/ Methodology/ Approach: GuanXi is a concept of social networking that links personal to business relations to achieving personal or business gains. The...

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Bibliographic Details
Main Authors:	Teoh , Siau Teng, Mohd Isa, Salmi
Format:	Conference or Workshop Item
Language:	English
Published:	2016
Subjects:	B1-5802 Philosophy (General)
Online Access:	http://eprints.usm.my/31347/ http://eprints.usm.my/31347/1/Teoh_Siau_Teng.pdf

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