Gender Differences in Tourism Destination Choice in Malaysia

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Gender Differences in Tourism Destination Choice in Malaysia

This paper examines the criteria that males and females when choosing their tourism destination and whether such differences result in different destination preferences. Gender is an important variable in shaping consumer behaviour. As Aitchison (2003) posits holiday experience can be evaluated as a...

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Bibliographic Details
Main Authors:	Anuar, Adzam, Hayrol Aziz, Farah Syazwani, Ying, Kelvin
Format:	Conference or Workshop Item
Language:	English
Published:	2016
Subjects:	B Philosophy (General)
Online Access:	http://eprints.usm.my/31268/ http://eprints.usm.my/31268/1/Adzam_Anuar.pdf

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