Marketing Strategy For Sme Competitiveness: The Case Of Husmat Utara Enterprise, Malaysia
Kajian kes ini bertujuan untuk mengenal pasti tanda-tanda pengurangan dalam peratusan jualan pertumbuhan Husmat Utara. Pertumbuhan jualan adalah petunjuk yang sesuai dalam menentukan daya saing syarikat. This case study aims to identify symptoms of reduction in the percentage of growth sales...
| Main Author: | Abu Bakar, Zety Shereen |
|---|---|
| Format: | Thesis |
| Language: | English |
| Published: |
2015
|
| Subjects: | |
| Online Access: | http://eprints.usm.my/30935/ http://eprints.usm.my/30935/1/MBA_PRO3_3nd_edited_corrected.pdf |
Similar Items
Marketing Strategy For Sme
Competitiveness: The Case Of Husmat Utara
Enterprise, Malaysia
by: Abu Bakar, Zety Shereen
Published: (2015)
by: Abu Bakar, Zety Shereen
Published: (2015)
Marketing Strategy For Sme
Competitiveness: The Case Of Husmat Utara
Enterprise, Malaysia
by: Abu Bakar, Zety Shereen
Published: (2015)
by: Abu Bakar, Zety Shereen
Published: (2015)
Improving Business Performance:
A Case Study In Sme Mass Market
At Tm Penang
by: Harudin, Aireen Ayu
Published: (2015)
by: Harudin, Aireen Ayu
Published: (2015)
A Business Model Of Marketing Capabilities And Marketing Perform:Ances -The Case Of Micro-Enterprises (Mies) In Kedah
by: Mohamed, Baderisang
Published: (2009)
by: Mohamed, Baderisang
Published: (2009)
Improving Customer Relations Through Social Media
Marketing: The Case Of Nadee One Enterprise
by: Mahayudin, Mohd Norhisyam
Published: (2015)
by: Mahayudin, Mohd Norhisyam
Published: (2015)
Improving Customer Relations Through Social Media
Marketing: The Case Of Nadee One Enterprise
by: Mahayudin, Mohd Norhisyam
Published: (2015)
by: Mahayudin, Mohd Norhisyam
Published: (2015)
Improving Customer Relations Through Social Media
Marketing: The Case of Nadee One Enterprise
by: Mahayudin, Orhisyam
Published: (2015)
by: Mahayudin, Orhisyam
Published: (2015)
Marketing Strategies for Fabrication Operational Processes: The Case of Press Shop Sdn Bhd
by: Ho, Chee Poh, et al.
Published: (2014)
by: Ho, Chee Poh, et al.
Published: (2014)
Level Of Service Quality Of Sme Laboratory Services On
Customer Satisfaction
by: Chong , Fong Yin
Published: (2015)
by: Chong , Fong Yin
Published: (2015)
Level Of Service Quality Of Sme Laboratory Services On
Customer Satisfaction
by: Chong , Fong Yin
Published: (2015)
by: Chong , Fong Yin
Published: (2015)
Level Of Service Quality Of Sme Laboratory Services
On Customer Expectation
by: Yeow , Liang Ming
Published: (2015)
by: Yeow , Liang Ming
Published: (2015)
Factor Determining The Relationship Banking Decision In Sme Industry In Malaysia
by: Loh, Chai Har
Published: (2011)
by: Loh, Chai Har
Published: (2011)
Factor determining the relationhip banking decision in SME Industry In Malaysia
by: Loh , Chai Har
Published: (2011)
by: Loh , Chai Har
Published: (2011)
4Ps Innovations In Small Medium Enterprise And The Impact To The Business Performance
by: Abu Bakar, Lily Julienti
Published: (2002)
by: Abu Bakar, Lily Julienti
Published: (2002)
Factors Causing Staff Turnover In The Sme Manufacturing Sector In Northern Malaysia
by: Wong, Guo Sin
Published: (2012)
by: Wong, Guo Sin
Published: (2012)
Enhancing Georgetown’s Heritage Boutique Hotel Marketing Strategies: The Case Of 1881 Chong Tian Cultural Hotel
by: Mahmood, Amalina, et al.
Published: (2014)
by: Mahmood, Amalina, et al.
Published: (2014)
COMPETITIVENESS OF MALAYSIAN EXPORT
by: Yean, Tham Siew
Published: (2001)
by: Yean, Tham Siew
Published: (2001)
Firm Challenges To Meet Customer Demand – Case
Study Of Weeda Rich Enterprise
by: Abd. Rahim, Asrul Nizam
Published: (2015)
by: Abd. Rahim, Asrul Nizam
Published: (2015)
Entry mode strategies of finnish firms Entering the malaysian market
by: Alapiha, Janika Marianne
Published: (2010)
by: Alapiha, Janika Marianne
Published: (2010)
Remaining Competitive In China: a Case Study of Acic’s Business Model on Work-Integrated-Learning
by: Wong, Kang Ying
Published: (2010)
by: Wong, Kang Ying
Published: (2010)
Determinants of market driven companies: a study on small enterprises operating in the heritage conservation zone of little India, Penang
by: Nagoorgany, Mahmudah
Published: (2004)
by: Nagoorgany, Mahmudah
Published: (2004)
The Effects Of Relational Factors, Trust-Commitment And Information Exchange In Sme Service Firm And Supplier Relationship In Malaysia
by: Omar, Mohd Adan
Published: (2017)
by: Omar, Mohd Adan
Published: (2017)
Creating Sustainable Competitive Advantage Through Service Innovation: A Case Study Of Poslaju In Pos Malaysia Berhad
by: Md Yussoff, Yusliza
Published: (2014)
by: Md Yussoff, Yusliza
Published: (2014)
Perceived Absorptive Capacity Of Individual Users In Performance Of Enterprise Resource Planning (Erp) Usage: The Case For Penang Manufacturing Firms
by: Lee, Wai Kin
Published: (2008)
by: Lee, Wai Kin
Published: (2008)
The Determinants Of Social Enterprises Performance In Malaysia And Singapore
by: Cheah, Sau Seng
Published: (2018)
by: Cheah, Sau Seng
Published: (2018)
Green Management Efforts At Malaysian Federal Seaports: Contributor To The Core Competitiveness
by: Beleya, Prashanth
Published: (2022)
by: Beleya, Prashanth
Published: (2022)
Halal Marketing In Food And Non Food Product.
[The Case Of Nestle And Colgate Palmolive].
by: Chanderam., Chandra Segar Rama
Published: (2009)
by: Chanderam., Chandra Segar Rama
Published: (2009)
Antecedents And Outcome Of Compliance With Competition Act 2010 Of Public Listed Companies In Malaysia
by: Sankaran, Sasikala
Published: (2021)
by: Sankaran, Sasikala
Published: (2021)
Factors contributing to Strategic Decisions in Small and
Medium-sized Enterprises
by: Singh, Nirmal
Published: (2008)
by: Singh, Nirmal
Published: (2008)
Employee Trust In General Manager And Performance Of Small And Medium Enterprises
by: Teoh, Poh Ming
Published: (2005)
by: Teoh, Poh Ming
Published: (2005)
Employee Trust In General Manager And Performance Of Small And Medium Enterprises
by: MING, TEOH POH
Published: (2005)
by: MING, TEOH POH
Published: (2005)
Factors Affecting Small and Medium Enterprises Success: An Exploratory
Study
by: Jebna, Abdul Karim Kanaan, et al.
Published: (2013)
by: Jebna, Abdul Karim Kanaan, et al.
Published: (2013)
Factors contributing to Strategic Decisions in Small and Medium-sized Enterprises
by: Singh, Nirmal
Published: (2008)
by: Singh, Nirmal
Published: (2008)
Business Intelligence And Its Impact Towards The
Performance Of The Local Manufacturing Enterprises.
by: G. Subramaniam, Govindan
Published: (2009)
by: G. Subramaniam, Govindan
Published: (2009)
Effects of Power Asymmetry and Competition Intensity:
The Role of High Involvement and Economics Practices in
Supplier Performance
by: Chuah, Poh Lean
Published: (2006)
by: Chuah, Poh Lean
Published: (2006)
Marketers’ And Sales People Perception About Marketing Ethics
by: Ghani, Khurram
Published: (2008)
by: Ghani, Khurram
Published: (2008)
Effects Of Leadership Style On Job Satisfaction In Small And Medium Enterprises (Smes) In Malaysia
by: Yagambaram, Loganatan
Published: (2012)
by: Yagambaram, Loganatan
Published: (2012)
An Empirical Study of Small and Medium Enterprises Website Continuance Intention Determinants in Malaysia
by: Niu, Swee Ling
Published: (2009)
by: Niu, Swee Ling
Published: (2009)
The Impact Of Employees’ Training Programme On The Performance Of Small Medium Enterprises In Northern Malaysia
by: LIM, KHANG GUAN
Published: (2004)
by: LIM, KHANG GUAN
Published: (2004)
Internal Marketing And Customer Loyalty: Mediating Effect Of Relationship Marketing
by: Sim, Hock Seng
Published: (2006)
by: Sim, Hock Seng
Published: (2006)
Similar Items
-
Marketing Strategy For Sme
Competitiveness: The Case Of Husmat Utara
Enterprise, Malaysia
by: Abu Bakar, Zety Shereen
Published: (2015) -
Marketing Strategy For Sme
Competitiveness: The Case Of Husmat Utara
Enterprise, Malaysia
by: Abu Bakar, Zety Shereen
Published: (2015) -
Improving Business Performance:
A Case Study In Sme Mass Market
At Tm Penang
by: Harudin, Aireen Ayu
Published: (2015) -
A Business Model Of Marketing Capabilities And Marketing Perform:Ances -The Case Of Micro-Enterprises (Mies) In Kedah
by: Mohamed, Baderisang
Published: (2009) -
Improving Customer Relations Through Social Media
Marketing: The Case Of Nadee One Enterprise
by: Mahayudin, Mohd Norhisyam
Published: (2015)