Factors Influencing Consumers’ Consumption Behavior Of Drinking Water In Malaysia

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Factors Influencing Consumers’ Consumption Behavior Of Drinking Water In Malaysia

Kajian ini menyiasat sama ada ciri-ciri organoleptik, persepsi risiko, persepsi kandungan kimia, petunjuk kontekstual and kepercayaan kepada syarikat air, kemudahan, harga and sikap terhadap alam sekitar mempengaruhi tingkah laku pengguna terhadap air minuman. Rangka kerja untuk kajian ini adalah be...

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Bibliographic Details
Main Author:	Tan , Patrick Foon Cheng
Format:	Thesis
Language:	English
Published:	2015
Subjects:	HF5001-6182 Business
Online Access:	http://eprints.usm.my/30648/ http://eprints.usm.my/30648/1/Patrick_Tan_Thesis.pdf

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