Perception Of Service Quality, Value, And
Satisfaction In Determining Customer Loyalty:
A Study In 5-Star Hotels In Penang

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Perception Of Service Quality, Value, And Satisfaction In Determining Customer Loyalty: A Study In 5-Star Hotels In Penang

Kepuasan pelanggan senng dianggapkan sebagai penentuan utama dalam penyelidikan tentang kesetiaan pelanggan. Bagaimanapun, bukti empirikal mengenai hubungan antara kesetiaan dan kepuasan pelanggan masih kabur. Dalam penyelikan ini kesetiaan pelanggan diaplikasikan dalam sektor. perkhidmatan denga...

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Bibliographic Details
Main Author:	Lim, Ee Hui
Format:	Thesis
Language:	English
Published:	2004
Subjects:	HD28-70 Management. Industrial Management
Online Access:	http://eprints.usm.my/30626/ http://eprints.usm.my/30626/1/LIM_EE_HUI.pdf

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