Relationship Quality In Franchising : Antecedents And Outcomes

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Relationship Quality In Franchising : Antecedents And Outcomes

Kajian ini cuba merungkai secara empirik kepada dua konstruk yang telah dikenalpasti iaitu mekanisme perhubungan dan mekanisme transaksi yang mungkin mempengaruhi kualiti perhubungan. Selain itu, kajian ini juga mengenalpasti dua impak utama kualiti perhubungan iaitu prestasi dan kesetiaan pihak fra...

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Bibliographic Details
Main Author:	Ishak, Khairol Anuar
Format:	Thesis
Language:	English
Published:	2015
Subjects:	HD Industries. Land use. Labor
Online Access:	http://eprints.usm.my/30535/ http://eprints.usm.my/30535/1/KHAIROL_ANUAR_BIN_ISHAK.pdf

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