Factors Affect The Customer Loyalty Towards Business
Event: Book Fair Industry

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Factors Affect The Customer Loyalty Towards Business Event: Book Fair Industry

Kadar bacaan yang rendah di kalangan rakyat Malaysia menyebabkan saiz pasaran keseluruhan buku peruncitan sentiasa terhad dan berdaya saing. Sesetengah peruncit buku telah menganjurkan pameran buku di seluruh Malaysia untuk merangsang lebih banyak jualan dan menjana lebih banyak pendapatan. D...

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Bibliographic Details
Main Author:	Loo , Chun Hou
Format:	Thesis
Language:	English
Published:	2015
Subjects:	HF5001-6182 Business
Online Access:	http://eprints.usm.my/30379/ http://eprints.usm.my/30379/1/Thesis_rev10.pdf

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