Impact Of Personal Factor On
Intention To Adopt I-Bill Payment: The
Moderating Effect Of Information
Valence

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Impact Of Personal Factor On Intention To Adopt I-Bill Payment: The Moderating Effect Of Information Valence

Peningkatan dalam pengenalan teknologi perbankan layan diri (SSBTs) di kalangan pelanggan sektor perbankan telah menyumbang kepada kepentingan untuk memahami faktor-faktor yang mempengaruhi keputusan penggunaan pelanggan. Kajian ini bertujuan untuk mengkaji faktor-faktor yang boleh mempengaruhi...

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Bibliographic Details
Main Author:	Benrit, Parichard
Format:	Thesis
Language:	English
Published:	2015
Subjects:	HD28-70 Management. Industrial Management
Online Access:	http://eprints.usm.my/30209/ http://eprints.usm.my/30209/1/Parichard_Benrit.pdf

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