Unleashing the Competitive Advantage of Malaysian Private Housing Developers
through Product Analysis

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Unleashing the Competitive Advantage of Malaysian Private Housing Developers through Product Analysis

Malaysian housing developers produce a range ofproducts that has the characteristics of being large, expensive and durable. Nonetheless, the protracted development process exposes the developer to a high level ofrisk Previous product development studies had focused on the technical elements of dev...

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Bibliographic Details
Main Authors:	Jaafar, Mastura, Nuruddin, Azlan Raofuddin, Syed Abu Bakar, Syed Putra, Mohd Raslin, Faraziera
Format:	Article
Language:	English
Published:	UKM 2015
Subjects:	TH1-9745 Building construction
Online Access:	http://eprints.usm.my/30206/ http://eprints.usm.my/30206/1/Unleashing_the_Competitive_Advantage_of_Malaysian_Private_Housing_Developers_through_Product_Analysis.pdf

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