Unleashing the Competitive Advantage of Malaysian Private Housing Developers through Product Analysis
Malaysian housing developers produce a range ofproducts that has the characteristics of being large, expensive and durable. Nonetheless, the protracted development process exposes the developer to a high level ofrisk Previous product development studies had focused on the technical elements of dev...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
UKM
2015
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| Online Access: | http://eprints.usm.my/30206/ http://eprints.usm.my/30206/1/Unleashing_the_Competitive_Advantage_of_Malaysian_Private_Housing_Developers_through_Product_Analysis.pdf |
| _version_ | 1848876311879090176 |
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| author | Jaafar, Mastura Nuruddin, Azlan Raofuddin Syed Abu Bakar, Syed Putra Mohd Raslin, Faraziera |
| author_facet | Jaafar, Mastura Nuruddin, Azlan Raofuddin Syed Abu Bakar, Syed Putra Mohd Raslin, Faraziera |
| author_sort | Jaafar, Mastura |
| building | USM Institutional Repository |
| collection | Online Access |
| description | Malaysian housing developers produce a range ofproducts that has the characteristics of being large, expensive and
durable. Nonetheless, the protracted development process exposes the developer to a high level ofrisk Previous product
development studies had focused on the technical elements of development rather than managerial aspects. This paper
examines the contribution ofproduct characteristics to the competitive advantage o.lMalaysian private housing developers.
Using semi-structured snowball interviews, this qualitative slucly aims to elucidate upon the success factors of private
housing developers. Ten successful housing developers were chosen for this research. The findings suggest that successlul
project management coupled with a product selling price that reflects the location, quality and innovative ness of the
product, count toward the developers reputation and branding. This paper expands the academic housing development
literature by providing specific and in-depth information on housing developer products in Malaysia. |
| first_indexed | 2025-11-15T16:57:32Z |
| format | Article |
| id | usm-30206 |
| institution | Universiti Sains Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T16:57:32Z |
| publishDate | 2015 |
| publisher | UKM |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | usm-302062018-01-03T11:11:44Z http://eprints.usm.my/30206/ Unleashing the Competitive Advantage of Malaysian Private Housing Developers through Product Analysis Jaafar, Mastura Nuruddin, Azlan Raofuddin Syed Abu Bakar, Syed Putra Mohd Raslin, Faraziera TH1-9745 Building construction Malaysian housing developers produce a range ofproducts that has the characteristics of being large, expensive and durable. Nonetheless, the protracted development process exposes the developer to a high level ofrisk Previous product development studies had focused on the technical elements of development rather than managerial aspects. This paper examines the contribution ofproduct characteristics to the competitive advantage o.lMalaysian private housing developers. Using semi-structured snowball interviews, this qualitative slucly aims to elucidate upon the success factors of private housing developers. Ten successful housing developers were chosen for this research. The findings suggest that successlul project management coupled with a product selling price that reflects the location, quality and innovative ness of the product, count toward the developers reputation and branding. This paper expands the academic housing development literature by providing specific and in-depth information on housing developer products in Malaysia. UKM 2015 Article PeerReviewed application/pdf en http://eprints.usm.my/30206/1/Unleashing_the_Competitive_Advantage_of_Malaysian_Private_Housing_Developers_through_Product_Analysis.pdf Jaafar, Mastura and Nuruddin, Azlan Raofuddin and Syed Abu Bakar, Syed Putra and Mohd Raslin, Faraziera (2015) Unleashing the Competitive Advantage of Malaysian Private Housing Developers through Product Analysis. Jurnal Pengurusan, 45. pp. 95-104. |
| spellingShingle | TH1-9745 Building construction Jaafar, Mastura Nuruddin, Azlan Raofuddin Syed Abu Bakar, Syed Putra Mohd Raslin, Faraziera Unleashing the Competitive Advantage of Malaysian Private Housing Developers through Product Analysis |
| title | Unleashing the Competitive Advantage of Malaysian Private Housing Developers
through Product Analysis |
| title_full | Unleashing the Competitive Advantage of Malaysian Private Housing Developers
through Product Analysis |
| title_fullStr | Unleashing the Competitive Advantage of Malaysian Private Housing Developers
through Product Analysis |
| title_full_unstemmed | Unleashing the Competitive Advantage of Malaysian Private Housing Developers
through Product Analysis |
| title_short | Unleashing the Competitive Advantage of Malaysian Private Housing Developers
through Product Analysis |
| title_sort | unleashing the competitive advantage of malaysian private housing developers
through product analysis |
| topic | TH1-9745 Building construction |
| url | http://eprints.usm.my/30206/ http://eprints.usm.my/30206/1/Unleashing_the_Competitive_Advantage_of_Malaysian_Private_Housing_Developers_through_Product_Analysis.pdf |