Tourism growth and entrepreneurship: Empirical analysis of development of rural highlands
We investigated small tourism-related businesses in Kinabalu National Park, Sabah, to identify their characteristics and constraints. Awarded World Heritage Site status in 2000, Kinabalu National Park provides a wealth of economic opportunities to adjacent rural communities. Quantitative data from...
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| Format: | Article |
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ELSEVIER
2015
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| Online Access: | http://eprints.usm.my/30205/ |
| _version_ | 1848876311593877504 |
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| author | Jaafar, Mastura Rasoolimanesh, Mostafa S. Tuan Lonik, Ku Azam |
| author_facet | Jaafar, Mastura Rasoolimanesh, Mostafa S. Tuan Lonik, Ku Azam |
| author_sort | Jaafar, Mastura |
| building | USM Institutional Repository |
| collection | Online Access |
| description | We investigated small tourism-related businesses in Kinabalu National Park, Sabah, to identify their characteristics
and constraints. Awarded World Heritage Site status in 2000, Kinabalu National Park provides a wealth of
economic opportunities to adjacent rural communities. Quantitative data from a sample of 145 tourism-related
small business entrepreneurs from these communities revealed that most of these entrepreneurs were female,
middle-aged or older, and poorly educated. Most used their own savings to establish and maintain their businesses,
sustaining operations and staffing levels throughout the year despite seasonal slumps in tourist numbers,
marginal profits, and a lack of tourism-specific knowledge and skills. Respondents received virtually no financial
support or training from government sources and there were few incentives for the local community to participate
in tourism-related activities. Government and related organizations should aim to reduce such constraints
on the operations of small businesses to ensuremore sustainable tourismdevelopment in KinabaluNational Park. |
| first_indexed | 2025-11-15T16:57:32Z |
| format | Article |
| id | usm-30205 |
| institution | Universiti Sains Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-15T16:57:32Z |
| publishDate | 2015 |
| publisher | ELSEVIER |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | usm-302052018-01-03T11:11:44Z http://eprints.usm.my/30205/ Tourism growth and entrepreneurship: Empirical analysis of development of rural highlands Jaafar, Mastura Rasoolimanesh, Mostafa S. Tuan Lonik, Ku Azam TH1-9745 Building construction We investigated small tourism-related businesses in Kinabalu National Park, Sabah, to identify their characteristics and constraints. Awarded World Heritage Site status in 2000, Kinabalu National Park provides a wealth of economic opportunities to adjacent rural communities. Quantitative data from a sample of 145 tourism-related small business entrepreneurs from these communities revealed that most of these entrepreneurs were female, middle-aged or older, and poorly educated. Most used their own savings to establish and maintain their businesses, sustaining operations and staffing levels throughout the year despite seasonal slumps in tourist numbers, marginal profits, and a lack of tourism-specific knowledge and skills. Respondents received virtually no financial support or training from government sources and there were few incentives for the local community to participate in tourism-related activities. Government and related organizations should aim to reduce such constraints on the operations of small businesses to ensuremore sustainable tourismdevelopment in KinabaluNational Park. ELSEVIER 2015 Article PeerReviewed Jaafar, Mastura and Rasoolimanesh, Mostafa S. and Tuan Lonik, Ku Azam (2015) Tourism growth and entrepreneurship: Empirical analysis of development of rural highlands. Tourism Management Perspectives, 14. http://dx.doi.org/10.1016/j.tmp.2015.02.001 |
| spellingShingle | TH1-9745 Building construction Jaafar, Mastura Rasoolimanesh, Mostafa S. Tuan Lonik, Ku Azam Tourism growth and entrepreneurship: Empirical analysis of development of rural highlands |
| title | Tourism growth and entrepreneurship: Empirical analysis of
development of rural highlands |
| title_full | Tourism growth and entrepreneurship: Empirical analysis of
development of rural highlands |
| title_fullStr | Tourism growth and entrepreneurship: Empirical analysis of
development of rural highlands |
| title_full_unstemmed | Tourism growth and entrepreneurship: Empirical analysis of
development of rural highlands |
| title_short | Tourism growth and entrepreneurship: Empirical analysis of
development of rural highlands |
| title_sort | tourism growth and entrepreneurship: empirical analysis of
development of rural highlands |
| topic | TH1-9745 Building construction |
| url | http://eprints.usm.my/30205/ http://eprints.usm.my/30205/ |