Exploring Women’s Relationships: An analysis of Malaysian Women’s Lifestyle Magazines
This study presented content analysis of two women’s lifestyle magazines for the period of January until June 2016. Combining media studies and relationship research, this paper examined cover pages and cover stories of two highly popular and widely circulated women’s lifestyle magazines in Malay...
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| Format: | Book Section |
| Language: | English |
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Universiti Sains Malaysia
2016
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| Online Access: | http://eprints.usm.my/30039/ http://eprints.usm.my/30039/1/Pages9-14%20from%20HSSEC-2016-PROCEEDINGS-2.pdf |
| _version_ | 1848876264168882176 |
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| author | Hashim, Intan Hashimah Mohd Endut, Noraida Azmawati, Azman Azwan |
| author2 | Loke, Yiing Jia |
| author_facet | Loke, Yiing Jia Hashim, Intan Hashimah Mohd Endut, Noraida Azmawati, Azman Azwan |
| author_sort | Hashim, Intan Hashimah Mohd |
| building | USM Institutional Repository |
| collection | Online Access |
| description | This study presented content analysis of two women’s lifestyle magazines for the period of
January until June 2016. Combining media studies and relationship research, this paper
examined cover pages and cover stories of two highly popular and widely circulated
women’s lifestyle magazines in Malaysia; Nona and Wanita. Preliminary analysis indicated
women who appeared in the cover page and cover story of the two magazines were attractive,
successful and that they held prominent positions within society. They included
businesswomen, actresses and politicians/activists. Women’s relationships, as portrayed in
these magazines, comprised of children, husbands and family and this is consistent with their
private roles as mothers, wives, sisters and daughters. From the analysis, women in the cover
pages of these two magazines continued to be presented in traditional and patriarchal gender
roles including being nurturant and submissive with an emphasis on their sexuality. This is in
spite of them holding non-traditional roles as providers and representing success stories of
women in public domain. The analysis provided supports that gender roles and cultural
expectations continue to influence people’s social experiences. In addition, these gender roles
cultural expectations also shape and at the same time enhanced by the representations in the
media. |
| first_indexed | 2025-11-15T16:56:47Z |
| format | Book Section |
| id | usm-30039 |
| institution | Universiti Sains Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T16:56:47Z |
| publishDate | 2016 |
| publisher | Universiti Sains Malaysia |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | usm-300392022-04-06T04:28:51Z http://eprints.usm.my/30039/ Exploring Women’s Relationships: An analysis of Malaysian Women’s Lifestyle Magazines Hashim, Intan Hashimah Mohd Endut, Noraida Azmawati, Azman Azwan H1-99 Social sciences (General) This study presented content analysis of two women’s lifestyle magazines for the period of January until June 2016. Combining media studies and relationship research, this paper examined cover pages and cover stories of two highly popular and widely circulated women’s lifestyle magazines in Malaysia; Nona and Wanita. Preliminary analysis indicated women who appeared in the cover page and cover story of the two magazines were attractive, successful and that they held prominent positions within society. They included businesswomen, actresses and politicians/activists. Women’s relationships, as portrayed in these magazines, comprised of children, husbands and family and this is consistent with their private roles as mothers, wives, sisters and daughters. From the analysis, women in the cover pages of these two magazines continued to be presented in traditional and patriarchal gender roles including being nurturant and submissive with an emphasis on their sexuality. This is in spite of them holding non-traditional roles as providers and representing success stories of women in public domain. The analysis provided supports that gender roles and cultural expectations continue to influence people’s social experiences. In addition, these gender roles cultural expectations also shape and at the same time enhanced by the representations in the media. Universiti Sains Malaysia Loke, Yiing Jia Dawood, Sharifah Rohayah Sheikh Mohd, Saidatulakmal 2016 Book Section PeerReviewed application/pdf en http://eprints.usm.my/30039/1/Pages9-14%20from%20HSSEC-2016-PROCEEDINGS-2.pdf Hashim, Intan Hashimah Mohd and Endut, Noraida and Azmawati, Azman Azwan (2016) Exploring Women’s Relationships: An analysis of Malaysian Women’s Lifestyle Magazines. In: International Conference on Humanities, Social Sciences and Environment Proceedings. Universiti Sains Malaysia, Bali, Indonesia, pp. 9-14. ISBN 978-967-11473-5-1 |
| spellingShingle | H1-99 Social sciences (General) Hashim, Intan Hashimah Mohd Endut, Noraida Azmawati, Azman Azwan Exploring Women’s Relationships: An analysis of Malaysian Women’s Lifestyle Magazines |
| title | Exploring Women’s Relationships: An analysis of Malaysian Women’s
Lifestyle Magazines |
| title_full | Exploring Women’s Relationships: An analysis of Malaysian Women’s
Lifestyle Magazines |
| title_fullStr | Exploring Women’s Relationships: An analysis of Malaysian Women’s
Lifestyle Magazines |
| title_full_unstemmed | Exploring Women’s Relationships: An analysis of Malaysian Women’s
Lifestyle Magazines |
| title_short | Exploring Women’s Relationships: An analysis of Malaysian Women’s
Lifestyle Magazines |
| title_sort | exploring women’s relationships: an analysis of malaysian women’s
lifestyle magazines |
| topic | H1-99 Social sciences (General) |
| url | http://eprints.usm.my/30039/ http://eprints.usm.my/30039/1/Pages9-14%20from%20HSSEC-2016-PROCEEDINGS-2.pdf |