Internet Banking Service Quality And E-Loyalty In Penang, Malaysia
Perbankan Internet menjadi smakin popular di Malaysia. Pada masa sekarang, terdapat 23 bank perdagangan termasuk bank tempatan dan bank asing beroperasi di Malaysia yang menawarkan perkhidmatan perbankan Internet. Persaingan urusniaga perbankan Internet adalah hebat dan bank Internet bank boleh m...
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| Format: | Thesis |
| Language: | English |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://eprints.usm.my/29830/ http://eprints.usm.my/29830/1/Teng_Yoke_Leng.pdf |
| Summary: | Perbankan Internet menjadi smakin popular di Malaysia. Pada masa sekarang, terdapat 23
bank perdagangan termasuk bank tempatan dan bank asing beroperasi di Malaysia yang
menawarkan perkhidmatan perbankan Internet. Persaingan urusniaga perbankan Internet
adalah hebat dan bank Internet bank boleh mendapat atau hilang kesetiaan pelanggan melalui
tindakan satu "klik tetikus" mereka. Oleh itu, Jadi kesetiaan pelanggan (E-Loyalty) adalah
amat bernilai kepada bank kerana is adalah satu kelebihan persaingan.
Internet banking is gaining popularity in Malaysia. Currently there are 23 commercial
banks (local and foreign banks) operating in Malaysia that provide Internet banking services.
The Internet banking business competition is fierce and Internet banks could gain or lose
customers' loyalty by just a mouse click by customers. Customers' loyalty or recognised as Eloyalty
in this study, is very valuable to banks as it is a competitive advantage. |
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