Modelling predictors of blog stickiness and retention by university students

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Modelling predictors of blog stickiness and retention by university students

Weblogs represent a popular tool for sharing common knowledge and promoting learning among university students. Yet, little is known about what influences university students to stick to a blog. The current study develops a framework to investigate the role of several key factors on blog stickiness...

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Bibliographic Details
Main Authors:	Ramayah, T., Nejati, Mehran, Shafaei, Azadeh
Format:	Article
Language:	English
Published:	2015
Subjects:	T Technology (General)
Online Access:	http://eprints.usm.my/29650/ http://eprints.usm.my/29650/1/Ramayah%252c_Nejati_and_Shafaei%252c_2015.pdf

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