Enhancing Georgetown’s Heritage Boutique Hotel Marketing Strategies: The Case Of 1881
Chong Tian Cultural Hotel, Malaysia

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Enhancing Georgetown’s Heritage Boutique Hotel Marketing Strategies: The Case Of 1881 Chong Tian Cultural Hotel, Malaysia

Organizations has longed been searching for an effective problem identification tool. This study provides an improved method to root-cause analysis tool for practitioners, integrating mixed method research with problems identification technique. It also discovers the primary causes to unfavorable...

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Bibliographic Details
Main Authors:	Ali, Noor N Kader, Roslan, Naj R, Mahmood, Amalina, Venugopal, Malini
Format:	Article
Language:	English
Published:	2015
Subjects:	HF5001-6182 Business HF5410-5417.5 Marketing. Distribution of products
Online Access:	http://eprints.usm.my/29491/ http://eprints.usm.my/29491/1/174-324-1-PB_1881_Chong_Tian_Hotel_APMBA_2015.pdf

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