Factors Influencing Consumer Behavioural Intention
To Choose Functional Foods

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Factors Influencing Consumer Behavioural Intention To Choose Functional Foods

Kajian ini menyelidik faktor-faktor yang mempengaruhi niat konsumer di Malaysia dalam memilih makanan berfungsi. This research examined the factors that influence Malaysian consumers’ behavioural intention towards choosing functional foods.

Bibliographic Details
Main Author:	Chai, Soo Hong
Format:	Thesis
Language:	English
Published:	2006
Subjects:	HF Commerce
Online Access:	http://eprints.usm.my/29465/ http://eprints.usm.my/29465/1/Factors_Influencing_Consumer_Behavioural_Intention.pdf

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