The Role Of Media Relations In Corporate Public Relations
Practice: A Study On 15 Public Listed Companies
In The Klang Valley

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The Role Of Media Relations In Corporate Public Relations Practice: A Study On 15 Public Listed Companies In The Klang Valley

Tesis ini mengemukakan hasil kajian kualitatif tentang sama ada perhubungan media memainkan peranan yang strategik dalam amalan perhubungan awam korporat di Malaysia. This thesis presents findings from a qualitative investigation of whether media relations plays a strategic role in corporate p...

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Bibliographic Details
Main Author:	Rama Krishnan, Sharmini
Format:	Thesis
Language:	English
Published:	2007
Subjects:	NX1-820 Arts in general
Online Access:	http://eprints.usm.my/29402/ http://eprints.usm.my/29402/1/The_role_of_media_relations_in_corporate_public_relations_practice.pdf

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