The Influence Of Customer Perceived Value And Attitude Toward Local Supermarket Choice

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The Influence Of Customer Perceived Value And Attitude Toward Local Supermarket Choice

In the competitive environment of retailing, the income and popularity of grocery stores are much dependent on customer’s choice to their stores. Many studies have focused on shoppers on evaluating store attributes such as merchandise prices, store atmosphere, quality and store convenience that form...

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Bibliographic Details
Main Author:	Kua, John Swee Beng
Format:	Thesis
Language:	English
Published:	2014
Subjects:	H1-99 Social sciences (General)
Online Access:	http://eprints.usm.my/29119/ http://eprints.usm.my/29119/1/The_influence_of_customer_perceived_value_and_attitude_toward_local_supermarket_choice.pdf

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