The Influence Of Customer Perceived Value And Attitude Toward Local Supermarket Choice
In the competitive environment of retailing, the income and popularity of grocery stores are much dependent on customer’s choice to their stores. Many studies have focused on shoppers on evaluating store attributes such as merchandise prices, store atmosphere, quality and store convenience that form...
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| Format: | Thesis |
| Language: | English |
| Published: |
2014
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| Online Access: | http://eprints.usm.my/29119/ http://eprints.usm.my/29119/1/The_influence_of_customer_perceived_value_and_attitude_toward_local_supermarket_choice.pdf |
| _version_ | 1848876029856186368 |
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| author | Kua, John Swee Beng |
| author_facet | Kua, John Swee Beng |
| author_sort | Kua, John Swee Beng |
| building | USM Institutional Repository |
| collection | Online Access |
| description | In the competitive environment of retailing, the income and popularity of grocery stores are much dependent on customer’s choice to their stores. Many studies have focused on shoppers on evaluating store attributes such as merchandise prices, store atmosphere, quality and store convenience that form their attitude toward store and in turn affect supermarket choice.
Dalam persekitaran peruncitan yang kompetitif, pendapatan dan populariti stor runcit banyak bergantung kepada pilihan pengguna untuk memilih stor tersebut. Banyak kajian telah memberi tumpuan kepada pembeli yang menilai ciri-ciri stor seperti contoh harga barangan, persekitaran stor, kualiti and kemudahan stor yang akan membentuk sikap mereka terhadap stor yang kemudianya mempengaruhi pilihan stor pasaraya. |
| first_indexed | 2025-11-15T16:53:03Z |
| format | Thesis |
| id | usm-29119 |
| institution | Universiti Sains Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T16:53:03Z |
| publishDate | 2014 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | usm-291192019-04-12T05:26:04Z http://eprints.usm.my/29119/ The Influence Of Customer Perceived Value And Attitude Toward Local Supermarket Choice Kua, John Swee Beng H1-99 Social sciences (General) In the competitive environment of retailing, the income and popularity of grocery stores are much dependent on customer’s choice to their stores. Many studies have focused on shoppers on evaluating store attributes such as merchandise prices, store atmosphere, quality and store convenience that form their attitude toward store and in turn affect supermarket choice. Dalam persekitaran peruncitan yang kompetitif, pendapatan dan populariti stor runcit banyak bergantung kepada pilihan pengguna untuk memilih stor tersebut. Banyak kajian telah memberi tumpuan kepada pembeli yang menilai ciri-ciri stor seperti contoh harga barangan, persekitaran stor, kualiti and kemudahan stor yang akan membentuk sikap mereka terhadap stor yang kemudianya mempengaruhi pilihan stor pasaraya. 2014 Thesis NonPeerReviewed application/pdf en http://eprints.usm.my/29119/1/The_influence_of_customer_perceived_value_and_attitude_toward_local_supermarket_choice.pdf Kua, John Swee Beng (2014) The Influence Of Customer Perceived Value And Attitude Toward Local Supermarket Choice. Masters thesis, Universiti Sains Malaysia. |
| spellingShingle | H1-99 Social sciences (General) Kua, John Swee Beng The Influence Of Customer Perceived Value And Attitude Toward Local Supermarket Choice |
| title | The Influence Of Customer Perceived Value And Attitude Toward Local Supermarket Choice |
| title_full | The Influence Of Customer Perceived Value And Attitude Toward Local Supermarket Choice |
| title_fullStr | The Influence Of Customer Perceived Value And Attitude Toward Local Supermarket Choice |
| title_full_unstemmed | The Influence Of Customer Perceived Value And Attitude Toward Local Supermarket Choice |
| title_short | The Influence Of Customer Perceived Value And Attitude Toward Local Supermarket Choice |
| title_sort | influence of customer perceived value and attitude toward local supermarket choice |
| topic | H1-99 Social sciences (General) |
| url | http://eprints.usm.my/29119/ http://eprints.usm.my/29119/1/The_influence_of_customer_perceived_value_and_attitude_toward_local_supermarket_choice.pdf |