Influencing Factors Of Online Advertising Towards Consumer Purchase Intention
The present study attempts to explore the relationship between the personal beliefs, namely product information, social image, enjoyment and falsity (no sense) ·and purchase intention, whilest attitude towards online advertising is included as a mediator. Percubaan kajian digunakan untuk meneroka...
| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2009
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| Subjects: | |
| Online Access: | http://eprints.usm.my/28908/ http://eprints.usm.my/28908/1/INFLUENCING_FACTORS_OF_ONLINE_ADVERTISING_TOWARDS_CONSUMER_PURCHASE_INTENTION.pdf |
| _version_ | 1848875975792656384 |
|---|---|
| author | Ren, Hongyan |
| author_facet | Ren, Hongyan |
| author_sort | Ren, Hongyan |
| building | USM Institutional Repository |
| collection | Online Access |
| description | The present study attempts to explore the relationship between the personal beliefs, namely
product information, social image, enjoyment and falsity (no sense) ·and purchase intention,
whilest attitude towards online advertising is included as a mediator. Percubaan kajian digunakan untuk meneroka hubungan antara kepercayaan peribadi,
maklumat produk, imej sosial, keseronokan, kepalsuan (tanpa perasaan) dan niat pembelian. |
| first_indexed | 2025-11-15T16:52:12Z |
| format | Thesis |
| id | usm-28908 |
| institution | Universiti Sains Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T16:52:12Z |
| publishDate | 2009 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | usm-289082017-04-17T06:23:56Z http://eprints.usm.my/28908/ Influencing Factors Of Online Advertising Towards Consumer Purchase Intention Ren, Hongyan HF5001-6182 Business The present study attempts to explore the relationship between the personal beliefs, namely product information, social image, enjoyment and falsity (no sense) ·and purchase intention, whilest attitude towards online advertising is included as a mediator. Percubaan kajian digunakan untuk meneroka hubungan antara kepercayaan peribadi, maklumat produk, imej sosial, keseronokan, kepalsuan (tanpa perasaan) dan niat pembelian. 2009 Thesis NonPeerReviewed application/pdf en http://eprints.usm.my/28908/1/INFLUENCING_FACTORS_OF_ONLINE_ADVERTISING_TOWARDS_CONSUMER_PURCHASE_INTENTION.pdf Ren, Hongyan (2009) Influencing Factors Of Online Advertising Towards Consumer Purchase Intention. Masters thesis, Universiti Sains Malaysia. |
| spellingShingle | HF5001-6182 Business Ren, Hongyan Influencing Factors Of Online Advertising Towards Consumer Purchase Intention |
| title | Influencing Factors Of Online Advertising Towards Consumer Purchase Intention |
| title_full | Influencing Factors Of Online Advertising Towards Consumer Purchase Intention |
| title_fullStr | Influencing Factors Of Online Advertising Towards Consumer Purchase Intention |
| title_full_unstemmed | Influencing Factors Of Online Advertising Towards Consumer Purchase Intention |
| title_short | Influencing Factors Of Online Advertising Towards Consumer Purchase Intention |
| title_sort | influencing factors of online advertising towards consumer purchase intention |
| topic | HF5001-6182 Business |
| url | http://eprints.usm.my/28908/ http://eprints.usm.my/28908/1/INFLUENCING_FACTORS_OF_ONLINE_ADVERTISING_TOWARDS_CONSUMER_PURCHASE_INTENTION.pdf |