A Business Model Of Marketing Capabilities And Marketing Performances -The Case Of Micro-Enterprises (MiEs) In Kedah
This need for a marketing capabilities model that is applicable to MiEs underlies the principal purpose of this research to identify what are the marketing capabilities applied in MIEs.Keperluan untuk model keupayaan pemasaran yang berkaitan dengan enterprais mikro (MiEs) merupakan sebab utama tuj...
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| Format: | Thesis |
| Language: | English |
| Published: |
2009
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| Online Access: | http://eprints.usm.my/28802/ http://eprints.usm.my/28802/1/A_BUSINESS_MODEL_OF_MARKETING_CAPABILITIES_AND_MARKETING_PERFORMANCES_-_THE_CASE_OF_MICRO-ENTERPRISES_%28MiEs%29_IN_KEDAH.pdf |
| _version_ | 1848875946366468096 |
|---|---|
| author | Mohamed, Baderisang |
| author_facet | Mohamed, Baderisang |
| author_sort | Mohamed, Baderisang |
| building | USM Institutional Repository |
| collection | Online Access |
| description | This need for a marketing capabilities model that is applicable to MiEs underlies the principal
purpose of this research to identify what are the marketing capabilities applied in MIEs.Keperluan untuk model keupayaan pemasaran yang berkaitan dengan enterprais mikro
(MiEs) merupakan sebab utama tujuan penyelidikan ini untuk mengenal pasti apakah keupayaan pemasaran yang diguna pakai oleh MiEs; |
| first_indexed | 2025-11-15T16:51:44Z |
| format | Thesis |
| id | usm-28802 |
| institution | Universiti Sains Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T16:51:44Z |
| publishDate | 2009 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | usm-288022017-04-17T06:23:54Z http://eprints.usm.my/28802/ A Business Model Of Marketing Capabilities And Marketing Performances -The Case Of Micro-Enterprises (MiEs) In Kedah Mohamed, Baderisang HF5001-6182 Business HF5410-5417.5 Marketing. Distribution of products This need for a marketing capabilities model that is applicable to MiEs underlies the principal purpose of this research to identify what are the marketing capabilities applied in MIEs.Keperluan untuk model keupayaan pemasaran yang berkaitan dengan enterprais mikro (MiEs) merupakan sebab utama tujuan penyelidikan ini untuk mengenal pasti apakah keupayaan pemasaran yang diguna pakai oleh MiEs; 2009 Thesis NonPeerReviewed application/pdf en http://eprints.usm.my/28802/1/A_BUSINESS_MODEL_OF_MARKETING_CAPABILITIES_AND_MARKETING_PERFORMANCES_-_THE_CASE_OF_MICRO-ENTERPRISES_%28MiEs%29_IN_KEDAH.pdf Mohamed, Baderisang (2009) A Business Model Of Marketing Capabilities And Marketing Performances -The Case Of Micro-Enterprises (MiEs) In Kedah. PhD thesis, Universiti Sains Malaysia. |
| spellingShingle | HF5001-6182 Business HF5410-5417.5 Marketing. Distribution of products Mohamed, Baderisang A Business Model Of Marketing Capabilities And Marketing Performances -The Case Of Micro-Enterprises (MiEs) In Kedah |
| title | A Business Model Of Marketing Capabilities And Marketing Performances -The Case Of Micro-Enterprises (MiEs) In Kedah
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| title_full | A Business Model Of Marketing Capabilities And Marketing Performances -The Case Of Micro-Enterprises (MiEs) In Kedah
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| title_fullStr | A Business Model Of Marketing Capabilities And Marketing Performances -The Case Of Micro-Enterprises (MiEs) In Kedah
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| title_full_unstemmed | A Business Model Of Marketing Capabilities And Marketing Performances -The Case Of Micro-Enterprises (MiEs) In Kedah
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| title_short | A Business Model Of Marketing Capabilities And Marketing Performances -The Case Of Micro-Enterprises (MiEs) In Kedah
|
| title_sort | business model of marketing capabilities and marketing performances -the case of micro-enterprises (mies) in kedah |
| topic | HF5001-6182 Business HF5410-5417.5 Marketing. Distribution of products |
| url | http://eprints.usm.my/28802/ http://eprints.usm.my/28802/1/A_BUSINESS_MODEL_OF_MARKETING_CAPABILITIES_AND_MARKETING_PERFORMANCES_-_THE_CASE_OF_MICRO-ENTERPRISES_%28MiEs%29_IN_KEDAH.pdf |