Strategic Orientations And Marketing Performance Of Indonesian Fm Radio Stations: The Mediating Role Of Program Innovation

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Strategic Orientations And Marketing Performance Of Indonesian Fm Radio Stations: The Mediating Role Of Program Innovation

Tujuan kajian ini adalah untuk mengkaji kesan empat orientasi strategik (orientasi pasaran, orientasi inovasi, orientasi keusahawanan, dan orientasi pembelajaran) ke atas prestasi pemasaran dalam konteks stesen radio FM di Indonesia. The purpose of this study is to examine the effect of each of t...

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Bibliographic Details
Main Author:	Brahmana, Sunardi Sembiring
Format:	Thesis
Language:	English
Published:	2009
Subjects:	HD28-70 Management. Industrial Management
Online Access:	http://eprints.usm.my/28736/ http://eprints.usm.my/28736/1/Strategic_orientations_and_marketing_performance_of_Indonesian_FM_radio_stations_the_mediating_role_of_program_innovation.pdf

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