Family Purchase Decision: An Examination Of Teenagers’ Resources And Influence Strategies

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Family Purchase Decision: An Examination Of Teenagers’ Resources And Influence Strategies

This section begins with an overview of teenagers’ market. In the background of the study, based on previous studies, it is acknowledged that socioeconomic characteristics (i.e. resources) of teenagers exert an important influence on family purchase decisions

Bibliographic Details
Main Author:	Fikry@Aziz, Amily
Format:	Thesis
Language:	English
Published:	2009
Subjects:	HD28-70 Management. Industrial Management
Online Access:	http://eprints.usm.my/28735/ http://eprints.usm.my/28735/1/Family_purchase_decision_an_examination_of_teenagers%E2%80%99_resources_and_influence_strategies.pdf

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