Theming and Imagineering as a Placemaking Strategy – A Case Study of Islamic Tourism in Malaysia
Malaysia has deployed many tourism themes, beginning with “Malaysia, Truly Asia” to the more temporal-specific themes of “Visit Malaysia Year” and “MyFest 2015” to portray its uniqueness within the context of the multiracial country. Malaysia aims to capitalise on the diversity of its attractions...
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| Other Authors: | |
| Format: | Book Section |
| Language: | English |
| Published: |
Universiti Sains Malaysia
2016
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| Subjects: | |
| Online Access: | http://eprints.usm.my/28504/ http://eprints.usm.my/28504/1/Pages%2052-59%20from%20HSSEC-2016-PROCEEDINGS-3.pdf |
| _version_ | 1848875867060568064 |
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| author | Khalid, Nurul Shakila Muzaini, Hamzah |
| author2 | Loke, Yiing Jia |
| author_facet | Loke, Yiing Jia Khalid, Nurul Shakila Muzaini, Hamzah |
| author_sort | Khalid, Nurul Shakila |
| building | USM Institutional Repository |
| collection | Online Access |
| description | Malaysia has deployed many tourism themes, beginning with “Malaysia, Truly Asia” to the
more temporal-specific themes of “Visit Malaysia Year” and “MyFest 2015” to portray its
uniqueness within the context of the multiracial country. Malaysia aims to capitalise on the
diversity of its attractions and transform them, via spatial imagineering, into fodder to
materialise its marketing image as a Muslim country. Using the key concept of thematisation
and imagineering, this study provides an understanding not only on how people shape places
materially, socially and symbolically, but also the ways in which this has been contested.
Drawing on in-depth interviews with local Malaysians from different ethnics background as
the indirect stakeholders, the findings offer the constructivist and post-structuralism
perspectives on seeing how Islamic tourism has been received in terms of making the country
unique in order to enhance ethnic harmony, as much as to capture tourist imagination and
capital investments to create new country imaginaries. Hence, to achieve the objectives of
engineering of societies as meant to encourage locals to rediscover local places and
attractions, and bridge understanding between multi-ethnicity populations towards the nationbuilding. |
| first_indexed | 2025-11-15T16:50:28Z |
| format | Book Section |
| id | usm-28504 |
| institution | Universiti Sains Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T16:50:28Z |
| publishDate | 2016 |
| publisher | Universiti Sains Malaysia |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | usm-285042022-04-12T04:58:52Z http://eprints.usm.my/28504/ Theming and Imagineering as a Placemaking Strategy – A Case Study of Islamic Tourism in Malaysia Khalid, Nurul Shakila Muzaini, Hamzah H1-99 Social sciences (General) Malaysia has deployed many tourism themes, beginning with “Malaysia, Truly Asia” to the more temporal-specific themes of “Visit Malaysia Year” and “MyFest 2015” to portray its uniqueness within the context of the multiracial country. Malaysia aims to capitalise on the diversity of its attractions and transform them, via spatial imagineering, into fodder to materialise its marketing image as a Muslim country. Using the key concept of thematisation and imagineering, this study provides an understanding not only on how people shape places materially, socially and symbolically, but also the ways in which this has been contested. Drawing on in-depth interviews with local Malaysians from different ethnics background as the indirect stakeholders, the findings offer the constructivist and post-structuralism perspectives on seeing how Islamic tourism has been received in terms of making the country unique in order to enhance ethnic harmony, as much as to capture tourist imagination and capital investments to create new country imaginaries. Hence, to achieve the objectives of engineering of societies as meant to encourage locals to rediscover local places and attractions, and bridge understanding between multi-ethnicity populations towards the nationbuilding. Universiti Sains Malaysia Loke, Yiing Jia Dawood, Sharifah Rohayah Sheikh Mohd, Saidatulakmal 2016 Book Section PeerReviewed application/pdf en http://eprints.usm.my/28504/1/Pages%2052-59%20from%20HSSEC-2016-PROCEEDINGS-3.pdf Khalid, Nurul Shakila and Muzaini, Hamzah (2016) Theming and Imagineering as a Placemaking Strategy – A Case Study of Islamic Tourism in Malaysia. In: International Conference on Humanities, Social Sciences and Environment Proceedings. Universiti Sains Malaysia, Bali, Indonesia, pp. 52-59. ISBN 978-967-11473-5-1 |
| spellingShingle | H1-99 Social sciences (General) Khalid, Nurul Shakila Muzaini, Hamzah Theming and Imagineering as a Placemaking Strategy – A Case Study of Islamic Tourism in Malaysia |
| title | Theming and Imagineering as a Placemaking Strategy –
A Case Study of Islamic Tourism in Malaysia |
| title_full | Theming and Imagineering as a Placemaking Strategy –
A Case Study of Islamic Tourism in Malaysia |
| title_fullStr | Theming and Imagineering as a Placemaking Strategy –
A Case Study of Islamic Tourism in Malaysia |
| title_full_unstemmed | Theming and Imagineering as a Placemaking Strategy –
A Case Study of Islamic Tourism in Malaysia |
| title_short | Theming and Imagineering as a Placemaking Strategy –
A Case Study of Islamic Tourism in Malaysia |
| title_sort | theming and imagineering as a placemaking strategy –
a case study of islamic tourism in malaysia |
| topic | H1-99 Social sciences (General) |
| url | http://eprints.usm.my/28504/ http://eprints.usm.my/28504/1/Pages%2052-59%20from%20HSSEC-2016-PROCEEDINGS-3.pdf |