Validation on proposals for strategic service innovation at automobile service center: a study of automotive service center in Malaysia

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Validation on proposals for strategic service innovation at automobile service center: a study of automotive service center in Malaysia

This study is looking at specific location of Malaysian automobile service center in Klang valley. The early findings show that most of the customers feel the environment are not giving so much of good experience and also they are lack of information and entertainment values. Structured and unstruct...

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Bibliographic Details
Main Author:	Majid, Ahmad Zuhairi Abdul
Format:	Conference or Workshop Item
Language:	English
Published:	2012
Subjects:	NX1-820 Arts in general
Online Access:	http://eprints.usm.my/28265/ http://eprints.usm.my/28265/1/Full_paper_ICSID2012Taipei_NO_18.pdf

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