Design strategy for designing a service in Malaysia: a case study of automotive service center
In the rapid development of new technologies, Malaysian has never left behind to experience new products and services. With new design thinking, principles and methods for service development will change the values of designers in education and creative industries suitable for the next generation. T...
| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2010
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| Subjects: | |
| Online Access: | http://eprints.usm.my/28264/ http://eprints.usm.my/28264/1/Full_paper_ICSID2010.pdf |
| _version_ | 1848875815298662400 |
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| author | Majid, Ahmad Zuhairi Abdul Shaari, Nazlina |
| author_facet | Majid, Ahmad Zuhairi Abdul Shaari, Nazlina |
| author_sort | Majid, Ahmad Zuhairi Abdul |
| building | USM Institutional Repository |
| collection | Online Access |
| description | In the rapid development of new technologies, Malaysian has never left behind to experience new products and services. With new design thinking, principles and methods for service development will change the values of designers in education and creative industries suitable for the next generation. The understanding “dream society” of the next generation that will merge with the understanding of experience economy can build the service environment more sustainable. The new generation of mankind is looking for personal satisfaction with emotional value to their lives. This research will gives an allocation for industrial designers to play their role in helping the industry efficiently on quality concept of service design development in Malaysia. Result presented herein based on a survey and the scenario of Malaysian automotive service centers. |
| first_indexed | 2025-11-15T16:49:39Z |
| format | Conference or Workshop Item |
| id | usm-28264 |
| institution | Universiti Sains Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T16:49:39Z |
| publishDate | 2010 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | usm-282642020-02-21T01:42:35Z http://eprints.usm.my/28264/ Design strategy for designing a service in Malaysia: a case study of automotive service center Majid, Ahmad Zuhairi Abdul Shaari, Nazlina NX1-820 Arts in general In the rapid development of new technologies, Malaysian has never left behind to experience new products and services. With new design thinking, principles and methods for service development will change the values of designers in education and creative industries suitable for the next generation. The understanding “dream society” of the next generation that will merge with the understanding of experience economy can build the service environment more sustainable. The new generation of mankind is looking for personal satisfaction with emotional value to their lives. This research will gives an allocation for industrial designers to play their role in helping the industry efficiently on quality concept of service design development in Malaysia. Result presented herein based on a survey and the scenario of Malaysian automotive service centers. 2010 Conference or Workshop Item PeerReviewed application/pdf en http://eprints.usm.my/28264/1/Full_paper_ICSID2010.pdf Majid, Ahmad Zuhairi Abdul and Shaari, Nazlina (2010) Design strategy for designing a service in Malaysia: a case study of automotive service center. In: International Service Innovation Design Conference 2010, October 17-19, 2010, Hakodate, Japan. (Submitted) |
| spellingShingle | NX1-820 Arts in general Majid, Ahmad Zuhairi Abdul Shaari, Nazlina Design strategy for designing a service in Malaysia: a case study of automotive service center |
| title | Design strategy for designing a service in Malaysia: a case study of automotive service center |
| title_full | Design strategy for designing a service in Malaysia: a case study of automotive service center |
| title_fullStr | Design strategy for designing a service in Malaysia: a case study of automotive service center |
| title_full_unstemmed | Design strategy for designing a service in Malaysia: a case study of automotive service center |
| title_short | Design strategy for designing a service in Malaysia: a case study of automotive service center |
| title_sort | design strategy for designing a service in malaysia: a case study of automotive service center |
| topic | NX1-820 Arts in general |
| url | http://eprints.usm.my/28264/ http://eprints.usm.my/28264/1/Full_paper_ICSID2010.pdf |