Design approach for customers experience in services

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Design approach for customers experience in services

In this paper, we examine customers’ behavior that influenced service provider’s evaluation of experience received. The method used in this research was a collection of quantitative data. A set of questionnaire was constructed through an analysis of keywords from literature reviews employing the KJ...

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Bibliographic Details
Main Authors:	Majid, Ahmad Zuhairi Abdul, Shaari, Hjh. Nazlina, Abdul Rahman, Hj. Khirul Aidil Azlin, Mohd Yusoff, Saiful Bahari
Format:	Conference or Workshop Item
Language:	English
Published:	2011
Subjects:	NX1-820 Arts in general
Online Access:	http://eprints.usm.my/28263/ http://eprints.usm.my/28263/1/Full_paper_ICACA2011_AhmadZuhairi.pdf

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