Is Quiz Competition an Effective Promotional Tool for Marketing Online Databases?: A Case Study in Universiti Sains Malaysia Library

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Is Quiz Competition an Effective Promotional Tool for Marketing Online Databases?: A Case Study in Universiti Sains Malaysia Library

This paper focuses on a case study to determine the impact of quiz competition as an effective promotion tool for marketing online databases in Universiti Sains Malaysia (USM) Library. The quiz competition was promoted using Plan, Do,Check and Action (PDCA) tool and described briefly. Then, the stu...

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Bibliographic Details
Main Author:	Ahmat, Muhammad Akmal
Format:	Book Section
Language:	English
Published:	Faculty of Information Management, Universiti Teknologi MARA 2014
Subjects:	Z719 Libraries (General) ZA Information resources
Online Access:	http://eprints.usm.my/27597/ http://eprints.usm.my/27597/1/akmal_wcomlis.pdf

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