Customer Loyalty, Satisfaction And Marketing Mix: Empirical Evidence From Infant Formula Industry

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Customer Loyalty, Satisfaction And Marketing Mix: Empirical Evidence From Infant Formula Industry

Tujuan utama kajian ini dijalankan adalah untuk meneroka konsep rangka kerja campuran pemasaran The main purpose of this study is to explore the conceptual framework of marketing mix elements

Bibliographic Details
Main Author:	Khay Hooi, Khoo
Format:	Thesis
Language:	English
Published:	2012
Subjects:	HF5001-6182 Business
Online Access:	http://eprints.usm.my/26507/ http://eprints.usm.my/26507/1/CUSTOMER_LOYALTY%2C_SATISFACTION_AND_MARKETING_MIX.pdf

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