Blue Ocean Strategy: Application in
Universiti Sains Malaysia Library

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Blue Ocean Strategy: Application in Universiti Sains Malaysia Library

The Blue Ocean strategy was developed by W.C. Kim and R. Mauborgne. It is relatively new and was only introduced in 2004, where its recommends looking at the market boundaries differently and formulating products or services to customers from different segments. Organizations such as libraries shoul...

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Bibliographic Details
Main Authors:	Hassan Basri, Jamilah, Ghadzali, Mohd Pisol, Ismail, Mohd Ikhwan
Format:	Article
Language:	English
Published:	Persatuan Pustakawan Malaysia 2011
Subjects:	Z719 Libraries (General)
Online Access:	http://eprints.usm.my/26112/ http://eprints.usm.my/26112/1/BLUE_OCEAN_STRATEGY.pdf

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