Blue Ocean Strategy: Application in Universiti Sains Malaysia Library
The Blue Ocean strategy was developed by W.C. Kim and R. Mauborgne. It is relatively new and was only introduced in 2004, where its recommends looking at the market boundaries differently and formulating products or services to customers from different segments. Organizations such as libraries shoul...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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Persatuan Pustakawan Malaysia
2011
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| Online Access: | http://eprints.usm.my/26112/ http://eprints.usm.my/26112/1/BLUE_OCEAN_STRATEGY.pdf |
| _version_ | 1848875317022687232 |
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| author | Hassan Basri, Jamilah Ghadzali, Mohd Pisol Ismail, Mohd Ikhwan |
| author_facet | Hassan Basri, Jamilah Ghadzali, Mohd Pisol Ismail, Mohd Ikhwan |
| author_sort | Hassan Basri, Jamilah |
| building | USM Institutional Repository |
| collection | Online Access |
| description | The Blue Ocean strategy was developed by W.C. Kim and R. Mauborgne. It is relatively new and was only introduced in 2004, where its recommends looking at the market boundaries differently and formulating products or services to customers from different segments. Organizations such as libraries should raise the standard of activities higher than the common standard and offer customers higher values than their competitors. In other words, libraries need to deliver value at low cost and simultaneously they need to reduce and eliminate other insignificant activities. This paper focuses on several tools and models of the Blue Ocean strategy namely the “Eliminate-Reduce-Raise-Create Grid” model since the main key ideas fall under the “Create Grid” where the innovative value takes place, as well as to create unique values for customers. Thus, the application of this model at the Universiti Sains Malaysia (USM) Library is vital in the provision of successful customer service, best quality and satisfying products. |
| first_indexed | 2025-11-15T16:41:44Z |
| format | Article |
| id | usm-26112 |
| institution | Universiti Sains Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T16:41:44Z |
| publishDate | 2011 |
| publisher | Persatuan Pustakawan Malaysia |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | usm-261122017-05-05T04:12:05Z http://eprints.usm.my/26112/ Blue Ocean Strategy: Application in Universiti Sains Malaysia Library Hassan Basri, Jamilah Ghadzali, Mohd Pisol Ismail, Mohd Ikhwan Z719 Libraries (General) The Blue Ocean strategy was developed by W.C. Kim and R. Mauborgne. It is relatively new and was only introduced in 2004, where its recommends looking at the market boundaries differently and formulating products or services to customers from different segments. Organizations such as libraries should raise the standard of activities higher than the common standard and offer customers higher values than their competitors. In other words, libraries need to deliver value at low cost and simultaneously they need to reduce and eliminate other insignificant activities. This paper focuses on several tools and models of the Blue Ocean strategy namely the “Eliminate-Reduce-Raise-Create Grid” model since the main key ideas fall under the “Create Grid” where the innovative value takes place, as well as to create unique values for customers. Thus, the application of this model at the Universiti Sains Malaysia (USM) Library is vital in the provision of successful customer service, best quality and satisfying products. Persatuan Pustakawan Malaysia 2011 Article PeerReviewed application/pdf en http://eprints.usm.my/26112/1/BLUE_OCEAN_STRATEGY.pdf Hassan Basri, Jamilah and Ghadzali, Mohd Pisol and Ismail, Mohd Ikhwan (2011) Blue Ocean Strategy: Application in Universiti Sains Malaysia Library. Jurnal PPM: Journal of Malaysian Librarians, 5. pp. 75-88. ISSN 1823-6308 http://www.myjurnal.my/public/browse-journal-view.php?id=271 |
| spellingShingle | Z719 Libraries (General) Hassan Basri, Jamilah Ghadzali, Mohd Pisol Ismail, Mohd Ikhwan Blue Ocean Strategy: Application in Universiti Sains Malaysia Library |
| title | Blue Ocean Strategy: Application in
Universiti Sains Malaysia Library |
| title_full | Blue Ocean Strategy: Application in
Universiti Sains Malaysia Library |
| title_fullStr | Blue Ocean Strategy: Application in
Universiti Sains Malaysia Library |
| title_full_unstemmed | Blue Ocean Strategy: Application in
Universiti Sains Malaysia Library |
| title_short | Blue Ocean Strategy: Application in
Universiti Sains Malaysia Library |
| title_sort | blue ocean strategy: application in
universiti sains malaysia library |
| topic | Z719 Libraries (General) |
| url | http://eprints.usm.my/26112/ http://eprints.usm.my/26112/ http://eprints.usm.my/26112/1/BLUE_OCEAN_STRATEGY.pdf |