The Impact Of Internal Marketing On The Implementation Of Strategic Orientations And Product Innovation In Manufacturing Industry
Kajian terkini menunjukkan kesan pemasaran dalaman pada orientasi pasaran dan juga orientasi strategik membawa keberkesanan kepada inovasi organisasi. Recent studies have demonstrated the effects of internal marketing on market orientation and strategic orientations...
| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2005
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| Online Access: | http://eprints.usm.my/25930/ http://eprints.usm.my/25930/1/THE_IMPACT_OF_INTERNAL_MARKETING_ON_THE_IMPLEMENTATION_OF_STRATEGIC_ORIENTATIONS_AND_PRODUCT_INNOVATION.pdf |
| _version_ | 1848875281771659264 |
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| author | Chan, Seow Hong |
| author_facet | Chan, Seow Hong |
| author_sort | Chan, Seow Hong |
| building | USM Institutional Repository |
| collection | Online Access |
| description | Kajian terkini menunjukkan kesan pemasaran dalaman pada orientasi pasaran dan juga orientasi strategik membawa keberkesanan kepada inovasi organisasi.
Recent studies have demonstrated the effects of internal marketing on market orientation and strategic orientations on organizational innovation performance. |
| first_indexed | 2025-11-15T16:41:10Z |
| format | Thesis |
| id | usm-25930 |
| institution | Universiti Sains Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T16:41:10Z |
| publishDate | 2005 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | usm-259302017-04-17T05:09:23Z http://eprints.usm.my/25930/ The Impact Of Internal Marketing On The Implementation Of Strategic Orientations And Product Innovation In Manufacturing Industry Chan, Seow Hong HF5001-6182 Business Kajian terkini menunjukkan kesan pemasaran dalaman pada orientasi pasaran dan juga orientasi strategik membawa keberkesanan kepada inovasi organisasi. Recent studies have demonstrated the effects of internal marketing on market orientation and strategic orientations on organizational innovation performance. 2005 Thesis NonPeerReviewed application/pdf en http://eprints.usm.my/25930/1/THE_IMPACT_OF_INTERNAL_MARKETING_ON_THE_IMPLEMENTATION_OF_STRATEGIC_ORIENTATIONS_AND_PRODUCT_INNOVATION.pdf Chan, Seow Hong (2005) The Impact Of Internal Marketing On The Implementation Of Strategic Orientations And Product Innovation In Manufacturing Industry. Masters thesis, USM. |
| spellingShingle | HF5001-6182 Business Chan, Seow Hong The Impact Of Internal Marketing On The Implementation Of Strategic Orientations And Product Innovation In Manufacturing Industry |
| title | The Impact Of Internal Marketing On The Implementation
Of Strategic Orientations And Product Innovation
In Manufacturing Industry
|
| title_full | The Impact Of Internal Marketing On The Implementation
Of Strategic Orientations And Product Innovation
In Manufacturing Industry
|
| title_fullStr | The Impact Of Internal Marketing On The Implementation
Of Strategic Orientations And Product Innovation
In Manufacturing Industry
|
| title_full_unstemmed | The Impact Of Internal Marketing On The Implementation
Of Strategic Orientations And Product Innovation
In Manufacturing Industry
|
| title_short | The Impact Of Internal Marketing On The Implementation
Of Strategic Orientations And Product Innovation
In Manufacturing Industry
|
| title_sort | impact of internal marketing on the implementation
of strategic orientations and product innovation
in manufacturing industry |
| topic | HF5001-6182 Business |
| url | http://eprints.usm.my/25930/ http://eprints.usm.my/25930/1/THE_IMPACT_OF_INTERNAL_MARKETING_ON_THE_IMPLEMENTATION_OF_STRATEGIC_ORIENTATIONS_AND_PRODUCT_INNOVATION.pdf |