The Impact Of Internal Marketing On The Implementation
Of Strategic Orientations And Product Innovation In Manufacturing Industry

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The Impact Of Internal Marketing On The Implementation Of Strategic Orientations And Product Innovation In Manufacturing Industry

Kajian terkini menunjukkan kesan pemasaran dalaman pada orientasi pasaran dan juga orientasi strategik membawa keberkesanan kepada inovasi organisasi. Recent studies have demonstrated the effects of internal marketing on market orientation and strategic orientations...

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Bibliographic Details
Main Author:	Chan, Seow Hong
Format:	Thesis
Language:	English
Published:	2005
Subjects:	HF5001-6182 Business
Online Access:	http://eprints.usm.my/25856/ http://eprints.usm.my/25856/1/THE_IMPACT_OF_INTERNAL_MARKETING_ON_THE_IMPLEMENTATION_OF_STRATEGIC_ORIENTATIONS_AND_PRODUCT_INNOVATION.pdf

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