Factors Influencing Student’s Books Buying Behavior In Malaysia Higher Learning Institutions

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Factors Influencing Student’s Books Buying Behavior In Malaysia Higher Learning Institutions

The growing importance of higher education (Mahdzan & Fauziah, 1999) with the rapid growth of student enrollments is expected to increase the textbooks purchase in higher education market. However, the textbook sales seem to be much lower than the expected. This study undertakes to explore the c...

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Bibliographic Details
Main Author:	Teh, Teik Lee
Format:	Thesis
Language:	English
Published:	2004
Subjects:	HF5001-6182 Business
Online Access:	http://eprints.usm.my/25777/ http://eprints.usm.my/25777/1/FACTORS_INFLUENCING_STUDENT%E2%80%99S_BOOKS_BUYING_BEHAVIOR_IN_MALAYSIA_HIGHER_LEARNING_INSTITUTIONS.pdf

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