Determinants of market driven companies: a study on small enterprises operating in the heritage conservation zone of little India, Penang
The small enterprises (SEs) operating in the heritage conservation zone of Penang encounter challenges internally and externally in their operation such as financial constraints, and competitors’ threat. They also need to comply with the rules and regulations imposed by the local authorities concern...
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| Format: | Thesis |
| Language: | English |
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2004
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| Online Access: | http://eprints.usm.my/25748/ http://eprints.usm.my/25748/1/DETERMINANTS_OF_MARKET_DRIVEN_COMPANIES_-_A_STUDY_ON_SMALL_ENTERPRISES_OPERATING_IN_THE_HERITAGE_CONSERVATION_ZONE_OF_LITTLE_INDIA%2C_PENANG.pdf |
| _version_ | 1848875229896507392 |
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| author | Nagoorgany, Mahmudah |
| author_facet | Nagoorgany, Mahmudah |
| author_sort | Nagoorgany, Mahmudah |
| building | USM Institutional Repository |
| collection | Online Access |
| description | The small enterprises (SEs) operating in the heritage conservation zone of Penang encounter challenges internally and externally in their operation such as financial constraints, and competitors’ threat. They also need to comply with the rules and regulations imposed by the local authorities concerning the area. As it is proven that market driven strategy enhance company performance, the small enterprises in the heritage conservation zone should develop market driven behavior to face the challenges. |
| first_indexed | 2025-11-15T16:40:20Z |
| format | Thesis |
| id | usm-25748 |
| institution | Universiti Sains Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T16:40:20Z |
| publishDate | 2004 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | usm-257482017-04-17T06:24:26Z http://eprints.usm.my/25748/ Determinants of market driven companies: a study on small enterprises operating in the heritage conservation zone of little India, Penang Nagoorgany, Mahmudah HF5001-6182 Business The small enterprises (SEs) operating in the heritage conservation zone of Penang encounter challenges internally and externally in their operation such as financial constraints, and competitors’ threat. They also need to comply with the rules and regulations imposed by the local authorities concerning the area. As it is proven that market driven strategy enhance company performance, the small enterprises in the heritage conservation zone should develop market driven behavior to face the challenges. 2004 Thesis NonPeerReviewed application/pdf en http://eprints.usm.my/25748/1/DETERMINANTS_OF_MARKET_DRIVEN_COMPANIES_-_A_STUDY_ON_SMALL_ENTERPRISES_OPERATING_IN_THE_HERITAGE_CONSERVATION_ZONE_OF_LITTLE_INDIA%2C_PENANG.pdf Nagoorgany, Mahmudah (2004) Determinants of market driven companies: a study on small enterprises operating in the heritage conservation zone of little India, Penang. Masters thesis, Universiti Sains Malaysia. |
| spellingShingle | HF5001-6182 Business Nagoorgany, Mahmudah Determinants of market driven companies: a study on small enterprises operating in the heritage conservation zone of little India, Penang |
| title | Determinants of market driven companies: a study on small enterprises operating in the heritage conservation zone of little India, Penang |
| title_full | Determinants of market driven companies: a study on small enterprises operating in the heritage conservation zone of little India, Penang |
| title_fullStr | Determinants of market driven companies: a study on small enterprises operating in the heritage conservation zone of little India, Penang |
| title_full_unstemmed | Determinants of market driven companies: a study on small enterprises operating in the heritage conservation zone of little India, Penang |
| title_short | Determinants of market driven companies: a study on small enterprises operating in the heritage conservation zone of little India, Penang |
| title_sort | determinants of market driven companies: a study on small enterprises operating in the heritage conservation zone of little india, penang |
| topic | HF5001-6182 Business |
| url | http://eprints.usm.my/25748/ http://eprints.usm.my/25748/1/DETERMINANTS_OF_MARKET_DRIVEN_COMPANIES_-_A_STUDY_ON_SMALL_ENTERPRISES_OPERATING_IN_THE_HERITAGE_CONSERVATION_ZONE_OF_LITTLE_INDIA%2C_PENANG.pdf |