The Relationship Between Internal Marketing, Job Satisfaction, Organizational Commitment, And Market Orientation

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The Relationship Between Internal Marketing, Job Satisfaction, Organizational Commitment, And Market Orientation

The importance of internal marketing (IM) has become one of the main concerns for many organizations, especially in the service context. On the other hand, market orientation is popular due to its contributions to business performance and positive customer responses. Presently, most organizations ha...

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Bibliographic Details
Main Author:	CHEAH, PHAIK LEAN
Format:	Thesis
Language:	English
Published:	2005
Subjects:	HF5001-6182 Business
Online Access:	http://eprints.usm.my/25613/ http://eprints.usm.my/25613/1/THE_RELATIONSHIP_BETWEEN_INTERNAL_MARKETING%2C_JOB_SATISFACTION%2C_ORGANIZATIONAL_COMMITMENT%2C_AND_MARKET_ORIENTATION.pdf

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