Critical Success Factors Of Customer Relationship Management At Private Hospitals In Malaysia

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Critical Success Factors Of Customer Relationship Management At Private Hospitals In Malaysia

The purpose of this study is to explore the critical success factors of Customer Relationship Management (CRM) in Malaysian private hospitals. After reviewing the related literatures about CRM success factors, it was found out that the among critical success factors are the top management support, t...

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Bibliographic Details
Main Author:	Abdullah, Kamarul Zaman
Format:	Thesis
Language:	English
Published:	2005
Subjects:	HF5001-6182 Business
Online Access:	http://eprints.usm.my/25557/ http://eprints.usm.my/25557/1/CRITICAL_SUCCESS_FACTORS_OF_CUSTOMER_RELATIONSHIP_MANAGEMENT_AT_PRIVATE_HOSPITALS_IN_MALAYSIA.pdf

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