Critical Success Factors Of Customer Relationship Management At Private Hospitals In Malaysia
The purpose of this study is to explore the critical success factors of Customer Relationship Management (CRM) in Malaysian private hospitals. After reviewing the related literatures about CRM success factors, it was found out that the among critical success factors are the top management support, t...
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| Format: | Thesis |
| Language: | English |
| Published: |
2005
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| Online Access: | http://eprints.usm.my/25557/ http://eprints.usm.my/25557/1/CRITICAL_SUCCESS_FACTORS_OF_CUSTOMER_RELATIONSHIP_MANAGEMENT_AT_PRIVATE_HOSPITALS_IN_MALAYSIA.pdf |
| _version_ | 1848875176317419520 |
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| author | Abdullah, Kamarul Zaman |
| author_facet | Abdullah, Kamarul Zaman |
| author_sort | Abdullah, Kamarul Zaman |
| building | USM Institutional Repository |
| collection | Online Access |
| description | The purpose of this study is to explore the critical success factors of Customer Relationship Management (CRM) in Malaysian private hospitals. After reviewing the related literatures about CRM success factors, it was found out that the among critical success factors are the top management support, technological readiness, and knowledge management capability are the independent variables that the researcher is interested to study. These are main factors that were defined by Croteau and Li (2003). |
| first_indexed | 2025-11-15T16:39:29Z |
| format | Thesis |
| id | usm-25557 |
| institution | Universiti Sains Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T16:39:29Z |
| publishDate | 2005 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | usm-255572017-04-17T06:24:18Z http://eprints.usm.my/25557/ Critical Success Factors Of Customer Relationship Management At Private Hospitals In Malaysia Abdullah, Kamarul Zaman HF5001-6182 Business The purpose of this study is to explore the critical success factors of Customer Relationship Management (CRM) in Malaysian private hospitals. After reviewing the related literatures about CRM success factors, it was found out that the among critical success factors are the top management support, technological readiness, and knowledge management capability are the independent variables that the researcher is interested to study. These are main factors that were defined by Croteau and Li (2003). 2005 Thesis NonPeerReviewed application/pdf en http://eprints.usm.my/25557/1/CRITICAL_SUCCESS_FACTORS_OF_CUSTOMER_RELATIONSHIP_MANAGEMENT_AT_PRIVATE_HOSPITALS_IN_MALAYSIA.pdf Abdullah, Kamarul Zaman (2005) Critical Success Factors Of Customer Relationship Management At Private Hospitals In Malaysia. Masters thesis, Universiti Sains Malaysia. |
| spellingShingle | HF5001-6182 Business Abdullah, Kamarul Zaman Critical Success Factors Of Customer Relationship Management At Private Hospitals In Malaysia |
| title | Critical Success Factors Of Customer Relationship Management At Private Hospitals In Malaysia |
| title_full | Critical Success Factors Of Customer Relationship Management At Private Hospitals In Malaysia |
| title_fullStr | Critical Success Factors Of Customer Relationship Management At Private Hospitals In Malaysia |
| title_full_unstemmed | Critical Success Factors Of Customer Relationship Management At Private Hospitals In Malaysia |
| title_short | Critical Success Factors Of Customer Relationship Management At Private Hospitals In Malaysia |
| title_sort | critical success factors of customer relationship management at private hospitals in malaysia |
| topic | HF5001-6182 Business |
| url | http://eprints.usm.my/25557/ http://eprints.usm.my/25557/1/CRITICAL_SUCCESS_FACTORS_OF_CUSTOMER_RELATIONSHIP_MANAGEMENT_AT_PRIVATE_HOSPITALS_IN_MALAYSIA.pdf |