Internal Marketing And Customer Loyalty: Mediating Effect Of Relationship Marketing

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Internal Marketing And Customer Loyalty: Mediating Effect Of Relationship Marketing

Baru-baru ini, banyak pengajian telah dibuat bredasarkan konsep pemasaran baru seperti pemasaran dalaman (IM) and pemasaran perhubungan (RM). Recently, contemporary marketing concepts such as internal marketing (IM) and relationship marketing (RM) have been extensively researched.

Bibliographic Details
Main Author:	Sim, Hock Seng
Format:	Thesis
Language:	English
Published:	2006
Subjects:	HF5001-6182 Business
Online Access:	http://eprints.usm.my/25543/ http://eprints.usm.my/25543/1/INTERNAL_MARKETING_AND_CUSTOMER_LOYALTY.pdf

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