Retail Brand Study Of The Factors Affect On Customer’s Attitude And Purcahase Intention: The Case Of Customers In Penang
Tujuan kajian ini adalah untuk menentukan kesan faktor persepsi pengguna seperti kesedaran tentang harga, persepsi variasi kualiti, perepsi mengenai pembungkusan dan kongruiti konsep kendiri sebagai pembolehubah luaran terhadap sikap terhadap jenama runcit. The purpose of this research i...
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| Format: | Thesis |
| Language: | English |
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2009
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| Online Access: | http://eprints.usm.my/25506/ http://eprints.usm.my/25506/1/RETAIL_BRAND_STUDY_OF_THE_FACTORS_AFFECT_ON_CUSTOMERS.pdf |
| _version_ | 1848875163386380288 |
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| author | Baheshti, Saghi Koorang |
| author_facet | Baheshti, Saghi Koorang |
| author_sort | Baheshti, Saghi Koorang |
| building | USM Institutional Repository |
| collection | Online Access |
| description | Tujuan kajian ini adalah untuk menentukan kesan faktor persepsi pengguna seperti kesedaran tentang harga, persepsi variasi kualiti, perepsi mengenai pembungkusan dan kongruiti konsep kendiri sebagai pembolehubah luaran terhadap sikap terhadap jenama runcit.
The purpose of this research is to determine the impacts of consumers’ perceptual factors like price consciousness, perceived quality variation, packaging perception and self-concept congruity as external variables on retail brand attitude |
| first_indexed | 2025-11-15T16:39:17Z |
| format | Thesis |
| id | usm-25506 |
| institution | Universiti Sains Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T16:39:17Z |
| publishDate | 2009 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | usm-255062017-04-17T05:08:50Z http://eprints.usm.my/25506/ Retail Brand Study Of The Factors Affect On Customer’s Attitude And Purcahase Intention: The Case Of Customers In Penang Baheshti, Saghi Koorang HF5001-6182 Business Tujuan kajian ini adalah untuk menentukan kesan faktor persepsi pengguna seperti kesedaran tentang harga, persepsi variasi kualiti, perepsi mengenai pembungkusan dan kongruiti konsep kendiri sebagai pembolehubah luaran terhadap sikap terhadap jenama runcit. The purpose of this research is to determine the impacts of consumers’ perceptual factors like price consciousness, perceived quality variation, packaging perception and self-concept congruity as external variables on retail brand attitude 2009 Thesis NonPeerReviewed application/pdf en http://eprints.usm.my/25506/1/RETAIL_BRAND_STUDY_OF_THE_FACTORS_AFFECT_ON_CUSTOMERS.pdf Baheshti, Saghi Koorang (2009) Retail Brand Study Of The Factors Affect On Customer’s Attitude And Purcahase Intention: The Case Of Customers In Penang. Masters thesis, USM. |
| spellingShingle | HF5001-6182 Business Baheshti, Saghi Koorang Retail Brand Study Of The Factors Affect On Customer’s Attitude And Purcahase Intention: The Case Of Customers In Penang |
| title | Retail Brand Study Of The Factors Affect On Customer’s Attitude And Purcahase Intention: The Case Of Customers In Penang
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| title_full | Retail Brand Study Of The Factors Affect On Customer’s Attitude And Purcahase Intention: The Case Of Customers In Penang
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| title_fullStr | Retail Brand Study Of The Factors Affect On Customer’s Attitude And Purcahase Intention: The Case Of Customers In Penang
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| title_full_unstemmed | Retail Brand Study Of The Factors Affect On Customer’s Attitude And Purcahase Intention: The Case Of Customers In Penang
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| title_short | Retail Brand Study Of The Factors Affect On Customer’s Attitude And Purcahase Intention: The Case Of Customers In Penang
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| title_sort | retail brand study of the factors affect on customer’s attitude and purcahase intention: the case of customers in penang |
| topic | HF5001-6182 Business |
| url | http://eprints.usm.my/25506/ http://eprints.usm.my/25506/1/RETAIL_BRAND_STUDY_OF_THE_FACTORS_AFFECT_ON_CUSTOMERS.pdf |