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Elements of marketing mix that affects brand loyalty of prescription drugs in Penang

Kajian ini bertujuan untuk meninjau hubungan di antara elemen-elemen kombinasi pemasaran yang terpilih dan pembentukan kesetiaan pengguna terhadap jenama. This study explores the relationships between selected marketing mix elements and the creation of brand loyalty...

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Bibliographic Details
Main Author:	N.S Murugiah, Muthu Kumar
Format:	Thesis
Language:	English
Published:	2009
Subjects:	HF5001-6182 Business
Online Access:	http://eprints.usm.my/25491/ http://eprints.usm.my/25491/1/Elements_of_marketing_mix_that_affects_brand.pdf

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