Determining Factors For The Usage Of Web-Based Marketing Applications: An Analysis Of Smes In Penang, Malaysia

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Determining Factors For The Usage Of Web-Based Marketing Applications: An Analysis Of Smes In Penang, Malaysia

Tujuan kajian ini adalah untuk mengenal-pasti faktor penentu terhadap penggunaan pemasaran melalui web di kalangan firma-firma saiz kecil dan sederhana di Pulau Pinang, Malaysia. The purpose of this study is to investigate the determining factors for the usage...

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Bibliographic Details
Main Author:	Lim, Bee Lin
Format:	Thesis
Language:	English
Published:	2009
Subjects:	HF5001-6182 Business
Online Access:	http://eprints.usm.my/25489/ http://eprints.usm.my/25489/1/DETERMINING_FACTORS_FOR_THE_USAGE.pdf

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