Marketers’ And Sales People Perception About Marketing Ethics

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Marketers’ And Sales People Perception About Marketing Ethics

Kajian ini di buat untuk mengenalpasti perhubungan nilai moral ahli pemasaran dan etika pemasaran dan juga pemboleh ubah agama sebagai pembolehubah kawalan (Moderator). This research was conducted to examine the relationship between the marketers’ values and marketing ethics moderated by their r...

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Bibliographic Details
Main Author:	Ghani, Khurram
Format:	Thesis
Language:	English
Published:	2008
Subjects:	HF5001-6182 Business
Online Access:	http://eprints.usm.my/25388/ http://eprints.usm.my/25388/1/MARKETERS%E2%80%99_AND_SALES_PEOPLE_PERCEPTION_ABOUT.pdf

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