Marketers’ And Sales People Perception About Marketing Ethics
Kajian ini di buat untuk mengenalpasti perhubungan nilai moral ahli pemasaran dan etika pemasaran dan juga pemboleh ubah agama sebagai pembolehubah kawalan (Moderator). This research was conducted to examine the relationship between the marketers’ values and marketing ethics moderated by their r...
| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2008
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| Online Access: | http://eprints.usm.my/25388/ http://eprints.usm.my/25388/1/MARKETERS%E2%80%99_AND_SALES_PEOPLE_PERCEPTION_ABOUT.pdf |
| _version_ | 1848875129982943232 |
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| author | Ghani, Khurram |
| author_facet | Ghani, Khurram |
| author_sort | Ghani, Khurram |
| building | USM Institutional Repository |
| collection | Online Access |
| description | Kajian ini di buat untuk mengenalpasti perhubungan nilai moral ahli pemasaran dan etika pemasaran dan juga pemboleh ubah agama sebagai pembolehubah kawalan (Moderator).
This research was conducted to examine the relationship between the marketers’ values and marketing ethics moderated by their religious faith. |
| first_indexed | 2025-11-15T16:38:45Z |
| format | Thesis |
| id | usm-25388 |
| institution | Universiti Sains Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T16:38:45Z |
| publishDate | 2008 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | usm-253882017-04-17T05:08:54Z http://eprints.usm.my/25388/ Marketers’ And Sales People Perception About Marketing Ethics Ghani, Khurram HF5001-6182 Business Kajian ini di buat untuk mengenalpasti perhubungan nilai moral ahli pemasaran dan etika pemasaran dan juga pemboleh ubah agama sebagai pembolehubah kawalan (Moderator). This research was conducted to examine the relationship between the marketers’ values and marketing ethics moderated by their religious faith. 2008-05 Thesis NonPeerReviewed application/pdf en http://eprints.usm.my/25388/1/MARKETERS%E2%80%99_AND_SALES_PEOPLE_PERCEPTION_ABOUT.pdf Ghani, Khurram (2008) Marketers’ And Sales People Perception About Marketing Ethics. Masters thesis, USM. |
| spellingShingle | HF5001-6182 Business Ghani, Khurram Marketers’ And Sales People Perception About Marketing Ethics |
| title | Marketers’ And Sales People Perception About Marketing Ethics
|
| title_full | Marketers’ And Sales People Perception About Marketing Ethics
|
| title_fullStr | Marketers’ And Sales People Perception About Marketing Ethics
|
| title_full_unstemmed | Marketers’ And Sales People Perception About Marketing Ethics
|
| title_short | Marketers’ And Sales People Perception About Marketing Ethics
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| title_sort | marketers’ and sales people perception about marketing ethics |
| topic | HF5001-6182 Business |
| url | http://eprints.usm.my/25388/ http://eprints.usm.my/25388/1/MARKETERS%E2%80%99_AND_SALES_PEOPLE_PERCEPTION_ABOUT.pdf |